Search Ads 360 Certification Exam Answers 2023

Search Ads 360 Certification Exam Answers

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Search Ads 360 Certification Exam Answers 2023

1. What is the Search Ads 360 account hierarchy?

  • Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
  • Advertiser > Engine > Campaign >Keyword
  • Agency > Advertiser > Engine > Campaign > Keyword
  • Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

2. What happens when an engine is paused?

  • Ad groups and keywords are paused
  • Active campaigns are paused
  • Syncs are paused from the engine
  • All campaigns are paused

3. What permissions are needed to create an advertiser?

  • Advertiser user (edit access)
  • Read-only
  • Agency Manager
  • Advertiser viewer

4. What type of bid strategy is supported by the forecasting tool?

  • Max clicks
  • Position
  • Rules
  • Conversions or Revenue

5. What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

  • Advanced Targeting
  • Clicks
  • Position
  • Conversion

6. When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

  • Campaign
  • Advertiser
  • Publisher
  • Placement

7. When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

  • Each product uses separate currencies
  • Campaign Manager
  • Search Ads 360
  • Display & Video 360

8. When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

  • Display & Video 360
  • Campaign Manager
  • Search Ads 360
  • Each product uses separate time zones

9. Which three changes can a user set up using scheduled edits? (select three)

  • Raise bids on keywords every Monday at 7am
  • Lower bids on keywords during weekends
  • Activate ads or keywords at a specific time
  • Activate a new bid strategy

10. How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

  • 6 hours
  • 2 hours
  • 4 hours
  • 8 hours

11. Which three landing page tests are available in Search Ads 360? (select three)

  • Mobile landing page test
  • All devices landing page test
  • Segment landing page test
  • Desktop landing page test

12. In what order should new entities be created (assuming no campaigns already exist)?

  • Keyword > Ad Group > Campaign
  • Campaign > Ad Group > Ad > Keyword
  • Ad Group > Keyword > Campaign
  • Keyword > Campaign > Ad Group

13. What could prevent Inventory Management from making changes to a campaign?

  • Edits to campaign bids or bid strategies
  • Edits to ad rotation settings
  • Manual edits to campaign name or status
  • Manual edits to keyword URL templates

14. Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

  • Remove user access to an agency’s advertisers
  • Edit advertiser settings
  • Edit all advertisers within an agency
  • Edit advertiser components

15. When a reporting view is saved, who has access to the view?

  • All users within that advertiser
  • No users within that advertiser
  • Only users with edit access within that advertiser
  • Select users within that advertiser

16. What action should be used to pass a conversion attribute (such as shipping cost)?

  • Set up Custom Floodlight Variable using the relevant engine frontend
  • Set up Custom Floodlight Variable using bulksheets
  • Set up Custom Floodlight Variable as a metric
  • Set up an additional Floodlight tag and pass the shipping cost through the revenue field

17. Which two filters are available in the change history report? (select two)

  • Creation date
  • Change Type
  • Geo
  • Campaign

18. If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

  • Greenwich Mean Time (GMT)
  • The advertiser’s timezone
  • Campaign Manager’s timezone
  • The engine’s timezones

19. Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

  • Campaign ID
  • Keyword
  • Match Type
  • GCLID

20. If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

  • Billing currency
  • Engine’s currency
  • Ad group’s currency
  • Advertiser’s currency

21. Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

  • Profit
  • Impression share
  • Position
  • Max CPA

22. What setting should be applied to a Floodlight tag passing offline conversion data?

  • Image tag only
  • Primary source is offline
  • Dynamic tag
  • Primary source is retail

23. Which three frequencies can be scheduled for reports? (select three)

  • Monthly
  • Hourly
  • Weekly
  • Daily

24. Data Exclusion events exclude data for a minimum of how many hours?

  • 4 hours
  • 2 hours
  • 24 hours
  • 8 hours

25. What are two key differentiators in functionality between labels and business data?

  • Ability to pivot metrics within Search Ads 360
  • Ability to report at the campaign level
  • Ability to pause biddable items
  • Ability to attach a business calendar

26. What Floodlight tag measures purchases and revenue on a website?

  • Revenue
  • Action
  • Counter
  • Transaction

27. At which three levels can automated rules be set up? (select three)

  • Engines
  • Campaigns
  • Keywords
  • Agency

28. Which two types of campaigns do bid strategy opportunities analyze? (select two)

  • Google Ads App campaigns
  • Gemini manual campaigns
  • Bing Ads manual campaigns
  • Google Ads manual campaigns

29. Which two segments CANNOT be applied to reporting data? (select two)

  • Device type
  • Business data
  • User ID
  • Attribution model

30. What attribution model assigns all credit to the last click on a paid search ad before a conversion?

  • Position-based
  • Last paid search interaction
  • Data-Driven
  • First interaction

31. Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

  • Campaign Manager API
  • Bulksheets
  • Search Ads 360 API
  • Google Ads API

32. Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

  • Ad groups
  • Keywords / Product Groups
  • Campaigns
  • Agency

33. Which level’s settings CANNOT be edited with bulksheets? (select two)

  • Campaign
  • Advertiser
  • Ad Group
  • Network

34. Bulksheets can be used to complete which two tasks? (select two)

  • Upload offline conversions
  • Upload custom Floodlight variable data
  • Generate formula columns in bulk
  • Create labels

35. Which three modifiers can be automated by a bid strategy? (select three)

  • Mobile bid adjustments
  • Search impression share bid adjustments
  • Location target bid adjustments
  • Remarketing target bid adjustments

36. What does it mean when the “Stop sync” button is greyed out?

  • The engine account is paused.
  • The sync is complete.
  • The engine type is “Other.
  • The sync is applying updates.

37. Which two types of goals can be targeted in Bid Strategies? (select two)

  • Revenue
  • Conversion
  • Business data
  • Profit Margin

38. Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

  • Bulksheets
  • Campaign Manager API
  • Search Ads 360 API
  • Custom Variables

39. What conversion data can be uploaded using bulksheets?

  • Google Analytics goal data
  • Google Ads conversions data
  • Custom Floodlight variable data
  • Offline conversion data

40. What level should be used to evaluate performance of a bid strategy?

  • Individual campaign
  • Individual keyword
  • Individual ad
  • Bid strategy

41. Which three engines are supported by the Search Ads 360 API? (select three)

  • Ask.com
  • Bing
  • Gemini
  • Google Ads

42. Which two conversion sources can be reported in custom columns? (select two)

  • Gemini Conversion Trackers
  • Floodlight
  • Google Ads Conversion Trackers
  • Bing Conversion Trackers

43. Which three requirements must be met to run a successful ad copy test? (select three)

  • Ads must only include one ad copy test at a time
  • All keywords and engines must be paused
  • Each ad must contain only one landing page URL
  • Minimum number of required impressions for each ad group

44. Which two column categories appear in formula columns? (select two)

  • Engine metrics
  • Creation time
  • Conversion metrics
  • Search impression share

45. What feature may be used to report on a specific Floodlight conversion?

  • Business data
  • Custom Column
  • Custom Dimension
  • Custom Metric

46. Which two conversion sources can be selected in bid strategies? (select two)

  • Bing Universal Event Tracking
  • Google Analytics
  • Google Tag Manager goals
  • Floodlight

47. Which three features can be used to integrate offline conversion data? (select three)

  • Bulksheets
  • sFTP
  • Google Data Studio
  • Search Ads 360 API

48. What is shown in the “Last sync details” tab? (select two)

  • The time that the sync occurred
  • A list of campaigns modified
  • The number of errors during the sync
  • A list of error types

49. What configuration setting eliminates duplicate conversions between advertisers?

  • Shared Floodlight configuration
  • Revenue
  • Action
  • Counter

50. Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

  • Deliver daily file to shared sFTP
  • Executive reports can’t be sent to a user with no access to Search Ads 360
  • Send a downloaded PDF or Excel file
  • Link to a shared version of the generated report

51. Where can a saved web query be found?

  • In the right-hand menu, click Attribution, then Web Query
  • In the left-hand menu, click Budget Management, then Web Query
  • In the left-hand menu, click Downloads then Web Query
  • In the right-hand menu, Click Advertiser Settings, then Web Query

52. What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

  • Placeholder keyword
  • Landing page test
  • Business data
  • Rules

53. What occurs when auto-tagging is enabled?

  • A Google click ID is appended to all landing page URLs
  • A Google Click ID is reported in the budget pacing report
  • A scheduled edit is created for all Google Ads campaigns
  • A label is added to all Google Ads campaigns

54. What feature may be used to edit custom Floodlight variable data?

  • Text Editor
  • Search Ads 360 API
  • Bulksheets
  • Google Ads API

55. Which two types of uploads can be made through an sFTP endpoint? (select two)

  • Bulksheets
  • Conversions
  • Inventory management feeds
  • Google Search history

56. What function do ValueTrack parameters perform?

  • Create custom date segmentation
  • Dynamically insert information
  • Track additional conversion types
  • Automatically sync to Google Tag Manager

57. At which two levels can URL Templates be set up? (select two)

  • Campaigns
  • Engine
  • Agency
  • Advertiser

58. What step would be taken to check if an inventory management template has created any entities?

  • Apply an “Inventory template ID” filter
  • Create an Executive Report with no filters
  • Filter for errors in the reporting dashboard
  • Check the template’s progress bar

59. What metrics estimate conversions that measure user behavior across devices and environments?

  • cost
  • clicks
  • visits
  • Cross-environment metrics

60. What two Floodlight activity group types can be set up? (select two)

  • Metric
  • Counter
  • Dimension
  • Sales

61. Campaigns can only be copied within the same engine account for which two engines? (select two)

  • Yahoo! Japan
  • Bing Ads
  • Social
  • adMarketplace

62. What is the default attribution model for Floodlight?

  • First Click
  • Last Click
  • First interaction
  • Last Impression

63. Which two user types can activate the conversion API? (select two)

  • Agency manager
  • Advertiser manager
  • Advertiser user
  • Agency user

64. At which three levels can bid strategies be applied? (select three)

  • Ad group
  • Keyword
  • Campaign
  • Agency

65. When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

  • 2 weeks
  • 3-4 weeks
  • 1 week
  • 3 months

66. Which three URLs are involved in a landing page test? (select three)

  • Experiment
  • Control
  • Rule
  • Original

67. What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

  • Google Ads API
  • Remarketing lists
  • Search Ads 360 API
  • Attribution

68. If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

  • 1 hour
  • 24 hours
  • 6 hours
  • 12 hours

69. During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

  • Decrease maximum bid in the bid strategy setting 40%
  • Decrease bidding portfolio by 1 low-performing keyword
  • Increase bidding portfolio by 2 new keywords
  • Decrease CPA target of bid strategy 60%

70. Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

  • Set up a Custom Dimension in Google Analytics
  • Set up a custom Floodlight variable as a dimension in Search Ads 360
  • It is not possible to pass conversion attributes
  • Set up a custom Floodlight variable in Google Tag Manager

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