Google Ads Video Certification Exam Answers 2023

google ad video certification answers

Quick Overview:

If you are one of those who want to make a career in Google advertising or PPC ads, then you have to enroll in the Google Ads Video Certification program. Take this course to learn more about Google Video campaigns and become certified in Google Ads.

Candidates will have to take an online test at Skillshop. You can find this course under the title Google Video Ads Certification Course at Skillshop.

Users who have been certified will be able to demonstrate how YouTube and Google Video advertising solutions can drive awareness, consideration, and action goals.

All the questions and answers we’ve provided here are 100% correct and verified by credible sources. You may prepare for the Google Ads Video Certification Exam from our website.

TIP: Use CTRL + F or Find In Page to find questions & answers quickly.

Google Ads Video Certification Exam Answers 2023

1. TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

  • TrueView discovery
  • TrueView for action
  • TrueView for reach
  • TrueView in-stream

2. You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

OR

If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?

  • Location
  • Lead form
  • Sitelinks
  • Product feed

3. You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

  • Start with your data segments, then expand to Customer Match.
  • Start with your data segments, then expand to Affinity Audiences.
  • Start with Customer Match, then expand to your data segments.
  • Start with Customer Match, then expand to Affinity Audiences.

4. Reach Planner has three primary benefits. What do they include?

  • Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.
  • Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.
  • Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data.
  • Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations.

5. If you’re running a video action campaign, how should you approach your measurement strategy?

  • You should measure only complete online conversions for a more accurate return on investment calculation.
  • You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • You should measure only complete offline conversions for a more accurate return on investment calculation.

6. What audience solution should you use to reach home decor enthusiasts with your Google Video campaign?

  • Affinity Audiences
  • Demographics and Detailed Demographics
  • Life Events
  • Custom Audiences

7. You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?

  • Because it can give you access to more engagement metrics to measure the impact of the campaign.
  • Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
  • Because it can give you access to engage with audiences on the YouTube mobile homepage.
  • Because it can extend the reach of video ads to a collection of leading publisher sites and apps.

8. What action should you take when optimizing a campaign to drive conversions faster?

  • Set up the campaign to only engage with audience segments that have converted before.
  • Track lighter actions to provide more signals to Google’s machine learning algorithms.
  • Track only end actions to provide more accurate signals to our machine learning algorithms.
  • Set up the campaign to engage with audience segments that have searched for your brand before.

9. To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?

  • Affinity Audiences
  • Life Events
  • Demographics and Detailed Demographics
  • Custom Audiences

10. What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

  • Platform
  • Brand
  • Media
  • Creative

11. If you want to improve performance of video campaigns, what approach should you take with creative?

  • Continue running campaigns with existing creative and slowly introduce new variations.
  • Use research-backed creative guidelines and iterate with experimentation.
  • Run an experiment with existing creative and use whichever one performs best.
  • Start with all-new video ad creative that’s already working well for other platforms.

12. Which of the following captures the four reasons creators choose YouTube?

  • Freedom, reach, infrastructure, income
  • Freedom, community, infrastructure, income
  • Creativity, community, infrastructure, income
  • Creativity, reach, infrastructure, income

13. You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?

  • Build suspense with a slow pace to start.
  • Set up scenes to be zoomed out so viewers can see all story elements.
  • Use engaging pacing and tight framing.
  • Keep visuals low-contrast to avoid overwhelming viewers.

14. When creating a video action campaign, why is it a good idea to opt into optimized targeting?

  • Because it’ll remove users from your data segments who aren’t likely to convert.
  • Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
  • Because it’ll help you reach new and relevant audiences who are likely to convert.
  • Because it’ll help you reach audiences already familiar with your brand who are likely to convert.

15. Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?

  • Product and brand consideration
  • Brand awareness and reach
  • Online sales
  • Lead generation

16. If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

  • You should use Unique Reach and Frequency.
  • You should use Viewability with Active View.
  • You should use Brand Lift.
  • You should use Reach Planner.

17. If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

  • Non-skippable in-stream ads and in-feed video ads
  • Skippable in-stream ads and bumper ads
  • Non-skippable in-stream ads and skippable in-stream ads
  • Skippable in-stream ads and in-feed video ads

18. You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

  • Infinite Taxonomy Audiences
  • Affinity Audiences
  • Life Events
  • Custom Audiences

19. What can Reach Planner help with when doing media planning?

  • It can help forecast reach of your YouTube campaign alongside TV.
  • It can help forecast reach of your YouTube campaign alongside Search.
  • It can help forecast reach of your YouTube campaign alongside print ads.
  • It can help forecast reach of your YouTube campaign alongside social media.

20. You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

  • Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • Advertisers with awareness goals should create short-form content that’s highly engaging.
  • Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • Focus on either long- or short-form content, as using both creates an inconsistent experience.

21. A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

  • You should use bumper ads.
  • You should use non-skippable in-stream ads.
  • You should use in-feed video ads.
  • You should use masthead ads.

22. A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?

  • Action
  • Awareness
  • Perspective
  • Consideration

23. An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?

  • By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  • By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  • By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
  • By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.

24. When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

  • You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  • You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  • You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  • You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

25. If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

  • To drive actions on your website by telling a story through a series of videos.
  • To maximize ad engagement by telling a story through a series of videos.
  • To reinforce a message by telling a story through a series of videos.
  • To communicate multiple messages by telling a story through a series of videos.

26. A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?

  • A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
  • A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
  • A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
  • A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.

27. To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?

  • You should use online sales.
  • You should use lead generation.
  • You should use product and brand consideration.
  • You should use brand awareness and reach.

28. In video advertising, which of the following techniques should you apply to help people think or feel something?

  • Convey multiple messages to resonate with the masses.
  • Showcase discounts and sales to drive interest.
  • Avoid humor as it’s more subjective.
  • Humanize the story.

29. What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?

  • The trends are streaming on TV, audio-only content, and shopping.
  • The trends are cross-device behavior, short-form content, and shopping.
  • The trends are streaming on TV, short-form content, and shopping.
  • The trends are cross-device behavior, audio-only content, and shopping.

30. When would you use Insights Finder and Find My Audience?

  • When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
  • When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
  • When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
  • When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

31. You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

  • Check us out
  • Call now
  • Book now
  • Learn more

32. If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

  • You should use core performance metrics.
  • You should use forecasting reach of your YouTube campaign alongside print ads.
  • You should use viewability with Active View.
  • You should use Brand Lift.

33. Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

  • Bumper ads and masthead ads
  • Non-skippable in-stream ads and masthead ads
  • Non-skippable in-stream ads and skippable in-stream ads
  • Bumper ads and skippable in-stream ads

34. You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

  • Action
  • Hybrid
  • Awareness
  • Consideration

35. To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

  • Mono-platform and view-based
  • Cross-platform and view-based
  • Mono-platform and last click
  • Cross-platform and last click

36. The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?

  • Actions
  • Views
  • Clicks
  • Impressions

37. With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

  • Affinity Audiences
  • Custom Audiences
  • Life Events
  • Infinite Taxonomy Audiences

38. Which of the following captures how YouTube serves users, creators, and advertisers?

  • Connection, innovation, and trust
  • Creativity, growth, and trust
  • Connection, growth, and trust
  • Creativity, innovation, and trust

39. You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?

  • Affinity Audiences and Life Events
  • In-Market Audiences and Custom Audiences
  • Affinity Audiences and Custom Audiences
  • Life Events and In-Market Audiences

40. You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

  • Masthead ads and non-skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Skippable in-stream ads and non-skippable in-stream ads
  • Masthead ads and bumper ads

41. You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

  • Include a generic call-to-action (CTA).
  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Provide multiple options for how viewers can take action.
  • Include a specific call-to-action (CTA).

42. To drive more conversions, how should you approach evaluating video action campaign performance?

  • You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

43. What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?

  • Custom Audiences
  • Life Events
  • In-Market Audiences
  • Affinity Audiences

44. If you were making creative for a video action campaign, what best practice should you follow?

You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

  • You’d repeat what you’re offering.
  • You’d communicate multiple messages.
  • You’d repeat your call-to-action.
  • You’d communicate the offer at the end.

45. This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

  • Remove supers so they don’t compete with the audio.
  • Add closed captions since most viewers will watch with sound off.
  • Increase the pace and tighten the framing.
  • Lower the brightness to optimize for mobile device viewing.

46. Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?

  • You should use Reach Planner.
  • You should use Viewability with Active View.
  • You should use Unique Reach and Frequency.
  • You should use Brand Lift.

47. If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

  • Reach Planner
  • Viewability with Active View
  • Core performance metrics
  • Brand Lift

48. You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

  • Production companies are acting as gatekeepers, since they control the biggest distribution channels.
  • People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
  • Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
  • People are switching between the many streaming services available and have shorter attention spans.

49. When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

  • It creates as many impressions as possible in line with the target cost-per-acquisition.
  • It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
  • It analyzes historical feedback and makes adjustments to bids based on performance signals.
  • It acquires as many clicks as possible according to the daily budget that’s been set.

50. Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?

  • Impressions
  • Actions
  • Views
  • Clicks

51. You want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?

  • Remove supers so they don’t compete with the audio.
  • Add closed captions since most viewers will watch with sound off.
  • Increase the pace and tighten the framing.
  • Lower the brightness to optimize for mobile device viewing.

52. YouTube serves users, creators, and advertisers in which of the following ways?

  • Trust, innovation, and connection
  • Trust, growth, and connection
  • Trust, growth, and creativity
  • Trust, innovation, and creativity

53. What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

  • Skippable in-stream ads and bumper ads
  • Non-skippable in-stream ads and in-feed video ads
  • Skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and skippable in-stream ads

54. You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?

  • Convey multiple messages to resonate with the masses.
  • Humanize the story.
  • Avoid humor, as it’s more subjective.
  • Showcase discounts and sales to drive interest.

55. You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

  • You’d use Brand Lift.
  • You’d use Viewability with Active View.
  • You’d use core performance metrics.
  • You’d use Reach Planner.

56. You’re planning to run a video action campaign. How should you approach your measurement strategy?
What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

  • Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • Measure only complete offline conversions for a more accurate return on investment calculation.
  • Measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • Measure only complete online conversions for a more accurate return on investment calculation.

57. You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

  • Viewability with Active View
  • Brand Lift
  • Reach Planner
  • Unique Reach and Frequency

58. You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

  • You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  • You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
  • You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  • You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.

59. What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?

  • Affinity Audiences
  • Demographics and Detailed Demographics
  • Life Events
  • Custom Audiences

60. What are the four reasons why creators choose YouTube?

  • Income, infrastructure, community, freedom
  • Income, infrastructure, reach, creativity
  • Income, infrastructure, community, creativity
  • Income, infrastructure, reach, freedom

61. What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal?

  • Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
  • Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
  • Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
  • Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.

62. If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

  • You’d start with your data segments, then expand to Customer Match
  • You’d start with your data segments, then expand to Affinity Audiences.
  • You’d should start with Customer Match, then expand to your data segments.
  • You’d start with Customer Match, then expand to Affinity Audiences.

63. If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?

  • You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

64. As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

  • You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  • You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  • You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
  • You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

65. For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

  • Infinite Taxonomy Audiences
  • Life Events
  • Affinity Audiences
  • Custom Audiences

66. To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?

  • Life Events
  • Custom Audiences
  • Affinity Audiences
  • Demographics and Detailed Demographics

67. You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

  • It’ll create as many impressions as possible in line with the target cost-per-acquisition.
  • It’ll acquire as many clicks as possible according to the daily budget that’s been set.
  • It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
  • It’ll analyze historical feedback and make adjustments to bids based on performance signals.

68. To improve the performance of video campaigns, how should you approach creative effectiveness?

  • Use research-backed creative guidelines and iterate with experimentation.
  • Continue running campaigns with existing creative and slowly introduce new variations.
  • Run an experiment with existing creative and use whichever one performs best.
  • Start with all-new video ad creative that’s already working well for other platforms.

69. To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

  • You should use skippable in-stream ads and non-skippable in-stream ads.
  • You should use masthead ads and bumper ads.
  • You should use skippable in-stream ads and bumper ads.
  • You should use masthead ads and non-skippable in-stream ads.

70. When optimizing a campaign to drive conversions faster, what action should you take?

  • You should set up the campaign to engage with audience segments who’ve searched for your brand before.
  • You should track lighter actions to provide more signals to Google’s machine learning algorithms.
  • You should track only end actions to provide more accurate signals to our machine learning algorithms.
  • You should set up the campaign to only engage with audience segments that have converted before.

71. You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

  • Provide multiple options for how viewers can take action.
  • Include a specific call-to-action (CTA).
  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Include a generic call-to-action (CTA).

72. Why should you opt into optimized targeting when creating a video action campaign?

  • To reach new and relevant audiences who are likely to convert.
  • To remove users from your data segments who aren’t likely to convert.
  • To remove audience solutions you’ve applied that aren’t driving conversions.
  • To reach audiences already familiar with your brand who are likely to convert.

73. You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?

  • Brand Lift
  • Viewability with Active View
  • Unique Reach and Frequency
  • Reach Planner

74. If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?

  • Build suspense with a slow pace to start.
  • Keep visuals low-contrast to avoid overwhelming viewers.
  • Use engaging pacing and tight framing.
  • Set up scenes to be zoomed out so viewers can see all story elements.

75. What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?

  • You’d use lead generation.
  • You’d use online sales.
  • You’d use product and brand consideration.
  • You’d use brand awareness and reach.

76. If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?

  • You’d choose skippable in-stream ads and bumper ads.
  • You’d choose non-skippable in-stream ads and skippable in-stream ads.
  • You’d choose non-skippable in-stream ads and in-feed video ads.
  • You’d choose skippable in-stream ads and in-feed video ads.

77. YouTube advertisers should understand which of the following trends about streaming?

  • People watch YouTube on connected TV devices, which further extends YouTube’s reach.
  • Production companies act as gatekeepers, since they control the biggest distribution channels.
  • People switch between the many streaming services available and have shorter attention spans.
  • Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.

78. Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?

  • Online sales
  • Product and brand consideration
  • Brand awareness and reach
  • Lead generation

79. To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?

  • Life Events
  • Affinity Audiences
  • Custom Audiences
  • In-Market Audiences

80. If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

  • You should use Reach Planner.
  • You should use core performance metrics. .
  • You should use Brand Lift.
  • You should use Viewability with Active View.

81. You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?

  • You should start with your data segments, then expand to Affinity Audiences.
  • You should start with your data segments, then expand to Customer Match.
  • You should start with Customer Match, then expand to Affinity Audiences.
  • You should start with Customer Match, then expand to your data segments.

82. How should you improve a video ad’s effectiveness in post-production?

  • Remove supers so they don’t compete with the audio.
  • Add closed captions since most viewers will watch with sound off.
  • Increase the pace and tighten the framing.
  • Lower the brightness to optimize for mobile device viewing.

83. For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?

  • Non-skippable in-stream ads and skippable in-stream ads
  • Skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and in-feed video ads
  • Skippable in-stream ads and bumper ads

84. You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

  • Core performance metrics
  • Viewability with Active View
  • Brand Lift
  • Forecasting reach of your YouTube campaign alongside print ads

85. It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?

  • Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.

87. You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?

  • Life Events
  • Custom Audiences
  • Affinity Audiences
  • In-Market Audiences

88. You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

  • Skippable in-stream ads and non-skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Masthead ads and bumper ads
  • Masthead ads and non-skippable in-stream ads

89. What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

  • Skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Non-skippable in-stream ads and in-feed video ads

90. How should you approach evaluating video action campaign performance to drive more conversions?

  • Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.

91. Reach Planner can provide which of the three primary benefits?

  • It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.
  • It can provide trustworthy popular reach forecasts, media mix options, and fresh data.
  • It can provide trustworthy unique reach forecasts, media mix options, and fresh data.
  • It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations.

92. You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Include a generic call-to-action (CTA).
  • Include a specific call-to-action (CTA).
  • Provide multiple options for how viewers can take action.

93. What’s the value of Insights Finder and Find My Audience?

  • They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
  • They help you understand what audience solutions in an existing campaign are delivering the best results.
  • They help you understand who your most valuable customers are on YouTube and how to reach them.
  • They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.

94. While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?

  • Because it lets you to drive actions on your website by telling a story through a series of videos.
  • Because it lets you to maximize ad engagement by telling a story through a series of videos.
  • Because it lets you communicate multiple messages by telling a story through a series of videos.
  • Because it lets you to reinforce a message by telling a story through a series of videos.

95. While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?

  • By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
  • By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.

96. What best practice should you follow when making creative for a video action campaign?

  • You should communicate multiple messages.
  • You should communicate the offer at the end.
  • You should repeat your call-to-action.
  • You should repeat what you’re offering.

97. How should you approach your measurement strategy, if you were planning to run a video action campaign?

  • You’d measure only complete offline conversions for a more accurate return on investment calculation.
  • You’d measure only complete online conversions for a more accurate return on investment calculation.
  • You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.

98. During media planning, what can Reach Planner help with?

  • Forecasting reach of your YouTube campaign alongside Search
  • Forecasting reach of your YouTube campaign alongside TV
  • Forecasting reach of your YouTube campaign alongside social media
  • Forecasting reach of your YouTube campaign alongside print ads

99. You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?

  • Check us out
  • Learn more
  • Call now
  • Book now

100. You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

  • In-feed video ads
  • Non-skippable in-stream ads
  • Masthead ads
  • Bumper ads

101. How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

  • By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
  • By analyzing historical feedback and making adjustments to bids based on performance signals.
  • By acquiring as many clicks as possible according to the daily budget that’s been set.
  • By creating as many impressions as possible in line with the target cost-per-acquisition.

102. Why is it a good idea to opt into optimized targeting when creating a video action campaign?

  • It’ll remove users from your data segments who aren’t likely to convert.
  • It’ll help you reach audiences already familiar with your brand who are likely to convert.
  • It’ll remove audience solutions you’ve applied that aren’t driving conversions.
  • It’ll help you reach new and relevant audiences who are likely to convert.

103. Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?

  • It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
  • It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
  • It’ll give you access to engage with audiences on the YouTube mobile homepage.
  • It’ll give you access to more engagement metrics to measure the impact of the campaign.

104. When making creative for a video action campaign, which best practice should you follow?

  • Communicate multiple messages
  • Repeat what you’re offering
  • Communicate the offer at the end
  • Repeat your call-to-action

105. Reach Planner can help with which of the following when doing media planning?

  • With forecasting reach of your YouTube campaign alongside social media
  • With forecasting reach of your YouTube campaign alongside print ads
  • With forecasting reach of your YouTube campaign alongside TV
  • With forecasting reach of your YouTube campaign alongside Search

106. You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

  • Cross-device behavior, short-form content, and shopping
  • Streaming on TV, audio-only content, and shopping
  • Cross-device behavior, audio-only content, and shopping
  • Streaming on TV, short-form content, and shopping

107. Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?

  • You’d use masthead ads and non-skippable in-stream ads.
  • You’d use masthead ads and bumper ads.
  • You’d use skippable in-stream ads and bumper ads.
  • You’d use skippable in-stream ads and non-skippable in-stream ads.

108. Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

  • Platform
  • Brand
  • Creative
  • Media

109. You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

  • It allows you to communicate multiple messages by telling a story through a series of videos.
  • It allows you to drive actions on your website by telling a story through a series of videos.
  • It allows you to maximize ad engagement by telling a story through a series of videos.
  • It allows you to reinforce a message by telling a story through a series of videos.

110. What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?

  • You’d use brand awareness and reach.
  • You’d use product and brand consideration.
  • You’d use online sales.
  • You’d use lead generation.

111. To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?

  • You should use lead generation.
  • You should use brand awareness and reach.
  • You should use product and brand consideration.
  • You should use online sales.

112. Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?

  • In-Market Audiences and Custom Audiences
  • Affinity Audiences and Custom Audiences
  • Affinity Audiences and Life Events
  • Life Events and In-Market Audiences

113. How should you summarize the short-form content trend to a marketing expert?

  • Advertisers with awareness goals should create short-form content that’s highly engaging.
  • Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • Focus on either long- or short-form content, as using both creates an inconsistent experience.

114. What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?

  • Extending the reach of video ads to YouTube Live streaming and Premieres.
  • Extending the reach of video ads to a collection of leading publisher sites and apps.
  • Providing access to more engagement metrics to measure the impact of the campaign.
  • Providing access to engage with audiences on the YouTube mobile homepage.

115. If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

  • You should use masthead ads.
  • You should use bumper ads.
  • You should use in-feed video ads.
  • You should use non-skippable in-stream ads.

116. What streaming trend should YouTube advertisers be most aware of?

  • They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
  • They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
  • They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
  • They should be aware that people are switching between the many streaming services available and have shorter attention spans.

117. You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like “Video played to,” what measurement solution would you use?

  • You’d use Viewability with Active View.
  • You’d use Brand Lift.
  • You’d use Unique Reach and Frequency.
  • You’d use Reach Planner.

118. To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?

  • Custom Audiences
  • Life Events
  • Infinite Taxonomy Audiences
  • Affinity Audiences

119. If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?

  • Action
  • Consideration
  • Hybrid
  • Awareness

120. What are the three primary benefits of Reach Planner?

  • It provides trustworthy unique reach forecasts, media mix options, and automation recommendations.
  • It provides trustworthy popular reach forecasts, media mix options, and fresh data.
  • It provides trustworthy unique reach forecasts, media mix options, and fresh data.
  • It provides trustworthy popular reach forecasts, media mix options, and automation recommendations.

121. How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

  • Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  • Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  • Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  • Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

122. If you were optimizing a campaign to drive conversions faster, what would you do?

  • You’d set up the campaign to engage with audience segments that have searched for your brand before.
  • You’d set up the campaign to only engage with audience segments that have converted before.
  • You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
  • You’d track only end actions to provide more accurate signals to our machine learning algorithms.

123. When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

  • Impressions
  • Actions
  • Clicks
  • Views

124. What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

  • Cross-platform and view-based
  • Mono-platform and last click
  • Cross-platform and last click
  • Mono-platform and view-based

125. After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?

  • You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
  • You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
  • You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
  • You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.

126. You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?

  • You’d use Viewability with Active View.
  • You’d use Brand Lift.
  • You’d use Reach Planner.
  • You’d use Unique Reach and Frequency.

127. Creators choose YouTube for which of the following four reasons?

  • For infrastructure, community, freedom, and income
  • For infrastructure, reach, freedom, and income
  • Infrastructure, community, creativity, and income
  • For infrastructure, reach, creativity, and income

128. What do Insights Finder and Find My Audience help you do?

  • They help you understand who your most valuable customers are on YouTube and how to reach them.
  • They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
  • They help you understand what audience solutions in an existing campaign are delivering the best results.
  • They help you create audience lists that you can immediately apply to any of your Google Video campaigns.

129. You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?

  • Affinity Audiences
  • Infinite Taxonomy Audiences
  • Life Events
  • Custom Audiences

130. You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?

  • Check us out
  • Book now
  • Learn more
  • Call now

131. As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

  • Shopping, audio-only content, and streaming on TV
  • Shopping, short-form content, and streaming on TV
  • Shopping, short-form content, and cross-device behavior
  • Shopping, audio-only content, and cross-device behavior

132. How does YouTube serve users, creators, and advertisers?

  • Through connection, growth, and trust
  • Through creativity, innovation, and trust
  • Through connection, innovation, and trust
  • Through creativity, growth, and trust

133. You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

  • Humanize the story.
  • Showcase discounts and sales to drive interest.
  • Avoid humor, as it’s more subjective.
  • Convey multiple messages to resonate with the masses.

134. You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?

  • Custom Audiences
  • Life Events
  • Affinity Audiences
  • Demographics and Detailed Demographics

135. You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?

  • YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  • Creators influence users’ purchasing decisions, but they take action on other platforms.
  • Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  • YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

136. What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?

  • Custom Audiences
  • Life Events
  • Infinite Taxonomy Audiences
  • Affinity Audiences

137. You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?

  • Life Events
  • Demographics and Detailed Demographics
  • Custom Audiences
  • Affinity Audiences

138. Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

  • Platform
  • Brand
  • Media
  • Creative

139. Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

  • You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

140. To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?

  • Consideration
  • Awareness
  • Action
  • Perspective

141. What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?

  • Awareness
  • Consideration
  • Hybrid
  • Action

142. You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?

  • Use engaging pacing and tight framing.
  • Set up scenes to be zoomed out so viewers can see all story elements.
  • Build suspense with a slow pace to start.
  • Keep visuals low-contrast to avoid overwhelming viewers.

143. If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?

  • Affinity Audiences and Life Events
  • Affinity Audiences and Custom Audiences
  • In-Market Audiences and Custom Audiences
  • Life Events and In-Market Audiences

144. How should you approach creative effectiveness in order to boost performance of video campaigns?

  • Start with all-new video ad creative that’s already working well for other platforms.
  • Continue running campaigns with existing creative and slowly introduce new variations.
  • Use research-backed creative guidelines and iterate with experimentation.
  • Run an experiment with existing creative and use whichever one performs best.

145. What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?

  • Lead form
  • Sitelinks
  • Product feed
  • Location

146. You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?

  • You’d use use core performance metrics.
  • You’d use Brand Lift.
  • You’d use use viewability with Active View.
  • You’d use use forecasting reach of your YouTube campaign alongside print ads.

147. To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

  • You’d use masthead ads and non-skippable in-stream ads.
  • You’d use skippable in-stream ads and bumper ads.
  • You’d use skippable in-stream ads and non-skippable in-stream ads.
  • You’d use masthead ads and bumper ads.

148. Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

  • Real-time data, powerful signals, and cross-device reach
  • Competitive analysis, refundable budgets, and email lists
  • Lower auction bidding, email lists, and social reports
  • Console usage, channel subscriptions, and data volume

149. YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

  • They can spur meaningful actions you can measure.
  • They can entice users to provide their information.
  • They can forecast reductions in pricing for keywords.
  • They can reduce unwanted clicks from competitors.

150. By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

  • Listening, monitoring, following up
  • Verification, confirmation, response
  • Awareness, consideration, action
  • Identity, recommendation, meaning

151. Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?

  • Target cost-per-view
  • Target cost-per-acquisition
  • Enhanced cost-per-click
  • Max Conversions

152. YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?

  • Lower budget cap
  • Cross-device reach
  • Free Google credits

153. Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?

  • Local inventory ads provide customers with alternative products that match the criteria.
  • Local inventory ads lets local shoppers know that the store has the items they’re looking for.
  • Local inventory ads direct shoppers to better prices for the same products in your ads.
  • Local inventory ads direct shoppers to a physical store location within 40 miles (64 kilometers).

154. Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?

  • App downloads, tours, website LAN, and app user permissions
  • Calculations, returns, website SSL, and app store visits
  • Keywords, places, website URLs, and app downloads
  • Preferences, visits, website FTP, and total app updates

155. Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

  • Include two different language translations.
  • Edit the video ad to run in under five seconds.
  • Make the call-to-action audible and visible.
  • Re-purpose imagery and video assets.

156. Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?

  • The traffic sources report
  • The audience retention report
  • The device duration report
  • The watch time report

157. Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

  • Non-skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Skippable in-stream ads and in-feed video ads

158. Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (Choose 2.)

  • Offers effective Search ads for their audience
  • Offers audience insights and advanced tools to help create impactful campaigns
  • Offers audience engagement and attention
  • Has the world’s largest digital asset library

159. Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. He’s got the information needed to create a Customer Match audience, but he’s not sure where he needs to upload this information.
Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process?

  • Google Play and Display Pack 360
  • Google Drive and YouTube Premium
  • Google Ads and Display & Video 360
  • Google Lens and Search & Display

160. Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

  • Cost-per-thousand impression and Maximize Clicks
  • Max Conversions and target cost-per-acquisition
  • Target impression share and cost-per-view
  • Cost-per-click and target return on ad spend

161. Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

  • YouTube has the smallest number of advertisers in each vertical.
  • YouTube refunds advertising spend if no conversion goals are met.
  • YouTube offers the most engaged audience on the web.
  • YouTube campaigns require no optimization or management.

162. An Effective Bumper Ad Created, According To Google’s Best Practices, Includes A Combination Of Branding, Audio, And Breaking The Fourth Wall — Or Speaking Directly To The Camera. What Does Google Recommend You Avoid Using In Your Bumper Ad?

  • Products, services, and domain
  • Text slides, subtitles, and voice-overs
  • Actors, animals, and comedy
  • Graphics, promotions, and music

163. Creators Choose YouTube For Its Reach And The Infrastructure Of Innovation The Platform Is Committed To Building. What Are Two Other Reason Creators Choose YouTube? (Choose 2.)

  • YouTube creators can advertise job opportunities for potential applicants.
  • YouTube creators are given the freedom to express themselves.
  • YouTube creators can earn income by sharing ads alongside their content.
  • YouTube creators can use platform tools to build their own brand’s website.

164. Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She’s Created A Connection Using Action To Evoke Excitement In Her Viewers.

What Recommendation From The ABCDs Has She Yet To Implement?

  • She’s yet to direct her viewers on the specific actions they should take after viewing.
  • She needs to create a domain username and password for Performance Planner.
  • She hasn’t created a website page to house the YouTube video on a separate server.
  • She hasn’t set up the billing for the account that contains the YouTube campaign.

165. Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?

  • Custom Intent audiences
  • Core Customer audiences
  • Life Events audiences
  • Buy Signal audiences

166. Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (Choose 2.)

  • Users choose YouTube to engage with their favorite creators
  • Users choose YouTube to access a local cable provider.
  • Users choose YouTube to play games across platforms.
  • Users choose YouTube for rich and diverse content.

167. Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

  • She can check the inbound social media report.
  • She can download the referrer category report.
  • She can download the traffic sources report.
  • She can review the sources tied to each click.

168. Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line.

Which Intent audience solution on YouTube should Myra select for this campaign?

  • Customer Match and Similar Audiences
  • Consumer Direct and New audiences
  • Ideal Candidate and CRM audiences
  • General Purchase and Return audiences

169. Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

  • Determine what the viewer is interested in.
  • Start a dialog with the viewer based on the ad.
  • Direct clearly what you want the viewer to do.
  • Drive viewers to make decisions about a brand.

170. Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

  • Communicate with the viewer through third-party software.
  • Coordinate secondary marketing channels to follow-up.
  • Connect with the viewer through emotion and storytelling.
  • Create a connection by placing a cookie on their device.

171. Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

  • Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
  • Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
  • Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
  • Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

172. Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

  • Target conversion share
  • Min cost-per-conversion
  • Target cost-per-conversion
  • Max Conversions

173. Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What’s the three-step process for creating a Customer Match audience?

  • Upload data, match the data, and create audience lists
  • Create fields, file translation, and input customer roles
  • Parse data, format files, and create reports
  • Categorize inputs, distribute values, and assign traits

174. Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?

  • Ads with less than a quarter of their time viewed
  • Ads that have no actors or subjects involved
  • Ads that offer four different types of discounts
  • Ads with a person speaking directly to the camera

175. Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content.
What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)

  • Users can search for specific job opportunities.
  • Users can directly engage with the creators they care about.
  • Users can connect with a community.
  • Users can search for specific ads.

176. Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

  • Determinant List
  • Program Candidate
  • Custom Affinity
  • Detailed Demographic

177. The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to Google research, what should you focus on to attract viewers?

  • Offers and warranties
  • Framing and pacing
  • Colors and graphics
  • Text and voice-overs

178. A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

  • YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
  • YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
  • YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
  • YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

179. Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach.
What can Aaron tell the client about ad relevance on YouTube to change his mind?

  • Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
  • Viewers served relevant ads were five times more likely to write an online review of the business.
  • Viewers seeing relevant ads had larger transactions on average than those served generic ads.
  • Viewers can remember relevant ads twice as long as those aimed at generic audiences.

180. After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.)

  • Education
  • Pet ownership
  • Homeownership status
  • Music preference

181. Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

  • YouTube creators are given lower keyword costs in search marketing auctions.
  • YouTube creators can use platform tools to build their own brand’s website.
  • YouTube creators can earn income by sharing ads alongside their content.
  • YouTube creators can sign up for use of Google-owned HD camera systems.

182. Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

  • Users can create videos from Google’s vast libraries of stock footage.
  • It allows users to upload videos for a nominal fee.
  • Users can connect with creators directly.
  • Its free-trial period can be extended upon request.
  • It showcases rich and diverse content.

183. Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

  • In-Market audiences
  • Custom Affinity audiences
  • Life Events audiences
  • Demographics audiences
  • Custom Intent audiences

184. Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

  • Past purchases
  • Music preference
  • Homeownership status
  • Device type
  • Household income

185. As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

  • Creators are paid for generating cross-channel engagement.
  • Creators are paid each time they upload YouTube content.
  • Creators are paid for surpassing specific subscriber counts.
  • Creators are paid for sharing ads alongside their content.

186. As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.”

When is she trying to reach her audience?

  • In highly engaged moments when her audience is at home, not distracted by the world around them.
  • In highly engaged moments when her audience needs YouTube content that’s general and popular.
  • In moments when her audience is engaged in content delivered at night, similar to when they watch TV.

187. As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?

  • YouTube campaigns require no management.
  • YouTube is powered by Google data and tools.
  • YouTube refunds advertising spend if no conversion goals are met.
  • YouTube has the smallest number of advertisers in each vertical.

188. Aside from conversion tracking, what’s a requirement for using store visits?

  • The advertiser must have at least 10 video ads currently in their account.
  • The advertiser must have at least 25 employees at each listed location.
  • The advertiser must have multiple physical locations in eligible countries.
  • The advertiser must spend $50,000 on Google Ads and YouTube monthly.

189. Audiences with the strongest level of intent are the most open to being influenced by your message.
Which audience is made up of people who’ve on Google before engaging with your business?

  • Custom Remarketing for YouTube
  • Customer Match Audiences for YouTube
  • Custom Intent Audiences for YouTube
  • Similar Customer Audiences for YouTube

190. Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer.

Which type of audience solution should Audra recommend for this client?

  • Custom Affinity
  • Program Candidate
  • Detailed Demographic
  • Determinant List

191. Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

  • Trick viewers into thinking they’re watching something different.
  • Offer free and discounted goods or services to entice ad viewers.
  • Slow down your ad’s pacing and take your time communicating.
  • Break the fourth wall in your ad by speaking directly to viewers.
  • Use humor to boost ad recall, brand awareness, and viewership.

192. Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

  • When the bumper ad was skippable.
  • When consumers viewed a bumper ad three or more times.
  • When the bumper ad was shown on the right frame.
  • When the bumper ad showed for 10 seconds.

193. Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

  • Front-load the story arc, focus on framing, and use familiar faces.
  • Use fast pacing of video, frequent use of audio, and free giveaways.
  • Promise a deal, argue for value, and make an appeal or demand.
  • Use the psychology of viewer, power of recall, and proper time for action.

194. Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

  • Offer a prize for watching to the end and require sign-up to receive it.
  • Use familiar faces like celebrities, YouTube creators, or influencers.
  • Use current music selections from top artists in specific music genres.
  • Include branding and calls-to-action in the entire length of the video ad.

195. Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?

  • Demographics audiences
  • Branded Lift audiences
  • Custom Event audiences
  • Customer Match audiences

196. Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?

  • YouTube pays creators per 1,000 views of their uploaded videos.
  • YouTube pays creators a set fee for every video they upload.
  • YouTube pays creators to share ads alongside their content.
  • YouTube pays creators according to channel subscriber counts.

197. Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration.
Which other business benefit can YouTube help them achieve?

  • Motivation: enticement, calls-to-action, engagement
  • Morale: increased satisfaction, higher retention, approval
  • Development: upgrades, pre-rolls, experimentation
  • Action: online conversions, store visits, sales lift

198. Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy.
Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

  • Lower auction bidding, email lists, and social reports
  • Console usage, channel subscriptions, and data volume
  • Real-time data, powerful signals, and cross-device reach
  • Competitive analysis, refundable budgets, and email lists

199. Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people.

What’s another reason users choose YouTube?

  • Users choose YouTube for its lengthy free-trial period.
  • Users choose YouTube to access a local cable provider.
  • Users choose YouTube to play games across platforms.
  • Users choose YouTube for rich and diverse content.

200. Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

  • Invest in high-end camera systems to shoot video ad segments.
  • Use bright colors and loud noises to capture attention in the first five seconds.
  • Hire a professional writer to craft the scripts for your YouTube campaigns.
  • Front-load the story arc by opening the ad with impact and grabbing their attention.

201. For TrueView for action, which three events can make up an online conversion?

  • Visits, video downloads, user referrals
  • Likes, subscriptions, user comments
  • Repeat views, engagement time, loads
  • Clicks, video engagement, impressions

202. Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

  • Attract, Baseline, Call-to-action, Distract
  • Automatic, Bold, Callout, Disrupt
  • Attract, Brand, Connect, Direct
  • Audience, Bait, Connect, Divert

203. Google Video Partners are partnerships formed through which Ad service?

  • Google Search Ads
  • Google AdSense, Google AdMob and Google Admanager
  • Google Analytics 360
  • Google Marketing Platform

204. Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home.
Which Intent audience solution should Hiro recommend?

  • Life Events audience
  • Customer Match audience
  • Buy Habits audience
  • New Changes audience

205. How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

  • By reaching people based on where they shop or eat.
  • By reaching people who are subscribed to channels related to their products.
  • By reaching people who are performing searches on the advertiser’s products.
  • By reaching people who have recently experienced a major change in their lifestyle.

206. How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

  • By reaching people who have recently experienced a major change in lifestyle.
  • By reaching a one-of-a-kind audience to deliver a niche message at scale.
  • By reaching people based on demographics, such as age and where they live.
  • By reaching people based on their consumption habits, such as where they shop or eat. ​

207. How can Google’s In-market audience signals help an advertiser connect with their target audience?

  • By reaching people who have recently experienced a major change in lifestyle.
  • By reaching people based on where they shop or eat.
  • By reaching people who are subscribed to channels related to their products.
  • By reaching people performing searches with the intent to buy or searching for competitive products.

208. How does an advertiser benefit from using Google Surveys?

  • Google Surveys can see what people are searching for and find related topics.
  • Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
  • Google Surveys can discover the top questions the advertiser’s target audience is asking.
  • Google Surveys can plan an ad campaign by trendspotting and nowcasting.

209. How does an advertiser benefit from using Google Trends?

  • Google Trends can plan an ad campaign by trendspotting and nowcasting.
  • Google Trends can browse case studies showing how past ad campaigns have succeeded.
  • Google Trends can discover the top questions their target audience is asking.
  • Google Trends can validate an idea by asking the audience directly.

210. How does an advertiser benefit from using Think with Google?

  • Think with Google can ask the audience directly if your idea is on track.
  • Think with Google can browse case studies showing how past ad campaigns have succeeded.
  • Think with Google can find the right nomenclature of trending search queries.
  • Think with Google can discover the top questions their target audience is asking.

211. In a bumper ad, how much time is usually required to stick the landing?

  • Two seconds
  • According to Google, there’s no average length for this metric in bumper ads.
  • Four seconds
  • One second

212. In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

  • Leverage the power of audio in your ads to lift brand awareness.
  • Use video shots from movies and television shows to get attention.
  • Force a user into a sign-up or e-mail capture to exit the ad display.
  • Film ads that have a depressing emotional factor to gain sympathy.
  • Increase your ad’s pacing to capture attention and keep it longer.

213. In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

  • Call-to-action and Disrupt
  • Connect and Direct
  • Callout and Distract
  • Callout and Divert

214. Ira’s planning a YouTube campaign for a new bridal shop client looking to attract brides-to-be. He knows that intent audiences give him the best chance at finding the right customers at the right time, but he’s not certain which one will perform best for his client’s needs. Which intent audience solution should he recommend to this particular client?

  • Life Events
  • Store Visits
  • Targeted Brand
  • Persona Match

215. Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)

  • Google Play
  • YouTube Go
  • Google Assistant
  • YouTube Premieres
  • VR4K

216. Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

  • 25% of YouTube watch-time happens on mobile devices.
  • 60% of YouTube watch-time happens on mobile devices.
  • 75% of YouTube watch-time happens on mobile devices.
  • Google does not share device watch-time metrics for YouTube.

217. Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

  • Google Play and Display Pack 360
  • Google Lens and Search & Display
  • Google Ads and Display & Video 360
  • Google Drive and YouTube Premium

218. Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones.
What would be the ideal first-party data audience solution for this client?

  • Remarketing via Google Tags
  • Customer Match audience
  • Custom Intent audience
  • Similar Audiences

219. Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

  • Conversion, In-Market, and Remarketing
  • Customer Match, Remarketing, and Tastes
  • Demographics, Affinity, and Custom Affinity
  • In-Market, Life Events, and Custom Infinity

220. Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign.

Which business outcomes can YouTube deliver for her client?

  • Listening, monitoring, following up
  • Identity, recommendation, meaning
  • Verification, confirmation, response
  • Awareness, consideration, action

221. Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.

Which two next generation innovations can Landon share with his client? (Choose two.)

  • Mobile live streaming
  • Live-action auctions
  • YouTube on TV screens
  • VR 360
  • Game-console emulation

222. Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase.
Which Intent audience on YouTube should Leigh use?

  • Custom Affinity audiences
  • In-Market audiences
  • Consumer audiences
  • Qualified audiences

223. Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand.

What’s the three-step Customer Match process?

  • Parse data, format files, and create reports
  • Upload data, match the data, and create audience lists
  • Create fields, file translation, and input customer roles
  • Categorize inputs, distribute values, and assign traits

224. Match each YouTube Platform innovation with its description.

  1. Premiers  Builds anticipation of a video release by providing an upcoming watch page
  2. Stories — Engages audience more casually and frequently through short mobile videos
  3. YouTube Go — Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use
  4. VR180 — Provides audience with more immersive and engaging experiences
  5. Mobile live streaming — Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after

225. Match the marketing objective with the TrueView ad format that’s optimized for that objective.

  1. TrueView for action – Action
  2. TrueView in-stream — Consideration
  3. TrueView discovery — Consideration
  4. TrueView for reach — Awareness

226. Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

  1. TrueView for action — CPA
  2. TrueView discovery — CPV
  3. TrueView in stream — CPV
  4. TrueView for reach – CPM

227. Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.

  • People who answer forum questions about horses — Custom Affinity audiences
  • People who read reviews on car stereos — In-Market audiences
  • People who frequently go on cruises — Consumer Patterns
  • People who have recently retired — Life Event

OR

  • People who frequent fast-food restaurants – Consumer Patterns
  • People who have recently gotten married – Life Event
  • People who are searching reviews on lawn mowers – In-Market audiences
  • People who blog about hunting – Custom Affinity audiences

OR

  • People who recently had a baby – Life Event
  • People who are subscribed to channels about cars – Custom Affinity audiences
  • People who frequent outdoor product stores – Consumer Patterns
  • People who are searching for dog food on shopping sites – In-Market audiences

228. Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?

  • Free Google credits
  • Cross-device reach
  • Lower budget cap

229. Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

  • Over 40% of global shoppers purchased products they discovered on YouTube.
  • Over 60% of global shoppers purchased products they discovered on YouTube.
  • Over 80% of global shoppers purchased products they discovered on YouTube.
  • Over 70% of global shoppers purchased products they discovered on YouTube.

230. Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

  • Consumer Direct and New audiences
  • General Purchase and Return audiences
  • Customer Match and Similar Audiences
  • Ideal Candidate and CRM audiences

231. Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?

  • Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
  • The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
  • 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
  • 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.

232. Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

  • Exact Match
  • Customer Match
  • Remarketing
  • Similar Audiences

233. Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

  • The follow-up storytelling method
  • The tease, amplify, echo method
  • The direct-shot storytelling method
  • The answer/user/question method

234. Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

  • Target cost-per-view
  • Target return on ad spend
  • Maximize clicks
  • Maximize conversions

235. Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources.

Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

  • Machine learning to scale
  • Surveys to validate results
  • Signals to understand audience characteristics
  • Emails to sign users up

236. Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

  • Connect to API
  • Write an ad script
  • Create a persona
  • Draft a hypothesis

237. The YouTube masthead is effective for advertisers with which goal?

  • Target audiences in a time of decision-making.
  • Drive actions within their website.
  • Focus on high-impact placement for high visibility.
  • Replace TV campaigns and achieve maximum reach.

OR

  • Drive actions within their website.
  • Drive a lift in ad recall and brand impact.
  • Target audiences in a time of decision-making.
  • Drive awareness for a new product launch.

OR

  • Replace TV campaigns and achieve maximum reach.
  • Reach a massive audience around a tentpole event.
  • Get a high number of views at a low CPV.
  • Conduct a long-term campaign at a reasonable cost.

238. To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

  1. ​Be clear on what the audience should do.
  2. Open YouTube ads with impact.
  3. Tap into emotion, audio, and pacing.
  4. Brand naturally and with purpose.
  • Direct (1)
  • Connect (3)
  • Attract (2)
  • Brand (4)

239. TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?

  • Machine learning
  • Ad recommendations
  • Conversion tracking
  • Automatic payments

240. Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

  • Custom Intent audiences reach users that bought a product in the last seven days.
  • Custom Intent audiences reach users who recently searched on Google.
  • Custom Intent audiences reach users residing in specific regions of the country.
  • Custom Intent audiences reach users who clicked one of your ads.

241. Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

  • Similar Audience
  • Custom Intent audience
  • Customer Match audience
  • Custom Affinity audience

242. What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

  • Teaser, Premise, Promotion, Attraction
  • Bumper, Trailer, Banner, Cross-Promotion
  • Demographic, Device, Conversion, Goal
  • Signals, Context, Sequence, Immersion

243. What are the tested benefits of bumper ads?

  • Bumper ads are half the cost, easier to create, and they last forever.
  • Bumper ads are auto-generated, run in all languages, and guarantee results.
  • Bumper ads are effective, efficient, and help businesses reach new people.
  • Bumper ads have higher resolution, faster load times, and more impressions.

244. What are the three key reasons advertisers choose YouTube to help build their brands?

  • YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
  • YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
  • YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
  • YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

245. What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

  • Target return on ad spend
  • Maximize conversions
  • Enhanced cost-per-click
  • Target cost-per-acquisition
  • Target on-page position

246. What are two events that store visits for TrueView for action come from? (Choose two.)

  • Users who purchased a product in the past and visited a store location within 30 days.
  • Users who watched 10 seconds of the ad and visited a store location within 30 days.
  • Users who clicked on an element of the ad and entered a store location within 30 days.
  • Users who watched 30 seconds of the ad and visited a store location within 10 days.
  • Users who clicked on an element of the ad and entered a store location within 30 minutes.

247. What are two examples of the Intent audience solution, Life Events? (Choose two.)

  • A home-decor advertiser who wants to reach people who recently bought a home.
  • A property advertiser who wants to reach people who recently graduated from medical school.
  • A wedding-planner advertiser who wants to reach people who are currently researching wedding dresses.
  • A fly-fishing advertiser who wants to reach people who are currently in the market for waders.
  • A baking-supply company that wants to reach people who are in the market for mixers.

248. What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

  • Ads that include the product on-screen had higher ad recall.
  • Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
  • Ads with a person speaking directly to camera had lower ad recall.
  • Text slides, subtitles, and voiceovers are associated with higher brand awareness.
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

249. What can YouTube Analytics tell you about what people are watching on your client’s channel?

  • Real-time views and watch-time
  • Return visits and search history
  • Ads chosen and replays
  • Referrer and preferred category

250. What constitutes a video engagement conversion in a TrueView for action campaign?

  • User watches 10 seconds of the ad and converts within three days.
  • User watches 10 seconds of the ad and converts within seven days.
  • User watches the entirety of the ad and coverts within 30 days.
  • User sees an impression of the ad and converts within 24 hours.

251. What counts as a view-through conversion in a TrueView for action campaign?

  • User clicks on an element of the ad and converts within 24 hours.
  • User sees just an impression of the ad and converts within three days.
  • User sees just an impression of the ad and converts within 24 hours.
  • User clicks on an element of the ad and converts within three days.

252. What information can YouTube Analytics provide about where people are watching your videos?

  • Engagement and drop-off
  • Bounce rate and sessions
  • Traffic source and device
  • Date of visit and restarts

253. What is one reason an advertiser would choose YouTube for action?

  • Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

254. What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

  • The traffic sources report
  • The inbound visitor report
  • The mobile device report
  • The viewer traffic report

255. What’s a key benefit of bumper ads?

  • High audience attention
  • Reach to outside sites
  • High signal value
  • Low skip rate

256. What’s a key benefit of TrueView for reach?

  • It helps advertisers maximize views.
  • Its billing method is based on cost-per-view (CPV).
  • It optimizes for impressions instead of views.
  • It’s billed if the viewer watches 30 seconds of the ad.

257. What’s a key benefit of TrueView in-stream?

  • It optimizes for highly efficient reach.
  • It optimizes for impressions instead of views.
  • Its billing method is based on target CPM.
  • It helps advertisers maximize views.

258. What’s one of Google and YouTube’s awareness products? (Duplicate 1)

  • TrueView for Reach
  • Remarketing
  • Affinity
  • In-Market audiences

OR

  • Video Masthead
  • Customer Match
  • First-party data
  • Life Events

OR

  • Intent Audiences
  • Google Signals
  • Bumper Ads
  • Custom Affinity

259. What’s the best description of Affinity Audiences on YouTube?

  • Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
  • Affinity Audiences on YouTube reach people based on their age, connections, and product count. ​
  • Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
  • Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

260. When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

  • In-Market Audiences
  • Similar Audiences
  • Custom Intent Audiences for YouTube
  • Remarketing or Customer Match

261. When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

  • 7 days
  • 30 days
  • 14 days
  • 45 days

262. When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

  1. People who’ve already spent time searching for products or services like yours on Google Search
  2. People who’ve already engaged with your business, but didn’t convert when they had the chance
  3. People who are actively researching your business and its specific products and/or services
  4. People with a similar profile to the customers you currently target, or who frequent your business
  • Custom Intent Audiences for YouTube (1)
  • In-Market Audiences (3)
  • Remarketing or Customer Match (2)
  • Similar Audiences (4)

263. Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

  • Target cost-per-lead (tCPL)
  • Target cost-per-view (tCPV)
  • Target cost-per-click (tCPC)
  • Target-cost-per-acquisition (tCPA)

264. Which data can you uncover by running a creative experiment using Brand Lift?

  • Each ad’s impact on brand awareness, consideration, and ad recall
  • Customized delivery options, special placements, and ad values
  • Notes on each ad’s deficiencies and variants produced from results
  • Every ad’s conversion value, its rank among others, and drop rates

265. Which elements are used to build a Custom Affinity audience?

  • Calculations, returns, website SSL, and app store visits
  • Preferences, visits, website FTP, and total app updates
  • App downloads, tours, website LAN, and app user permissions
  • Keywords, places, website URLs, and app downloads

266. Which is a key benefit of bumper ads?

  • They provide accurate signals.
  • They deliver maximum reach.
  • They produce detailed demographics.
  • They create accurate customer match.

OR

  • They provide highly accurate real-time data.
  • They deliver comparable brand impact to TrueView for advertisers.
  • They can be purchased by CPD or CP.C
  • They’re most successful with computer-based viewers.

267. Which is a key benefit of TrueView discovery?

  • It optimizes delivery to users who are most likely to buy.
  • It drives users to click a link or take action on an ad.
  • It helps advertisers maximize views.
  • It reaches users scrolling down the YouTube home page.

268. Which is a tip Google recommends to create an effective bumper ad?

  • Leave the audio out of your ad.
  • Shorten an existing YouTube ad.
  • Include all of your ideas in one ad.
  • Focus on a single, simple purpose.

269. Which marketer would be an ideal client for TrueView for action?

  • A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
  • A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
  • A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
  • An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

270. Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

  • TrueView discovery ads
  • TrueView for reach ads
  • TrueView outstream ads
  • TrueView for action ads

271. Which of YouTube’s awareness ad formats can use the CPD bidding approach?

  • TrueView for reach
  • Bumper ads
  • Masthead
  • Outstream video

272. Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

  • Outstream video
  • TrueView for reach
  • Bumper ads
  • Video masthead

273. Which of YouTube’s awareness ad formats uses a skippable in-stream format?

  • Video masthead
  • TrueView for reach
  • Outstream video
  • Bumper ads

274. Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

  • Outstream video ads
  • TrueView in-stream ads
  • Customer Match ads
  • TrueView discovery ads

275. Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

  • Bumper ads
  • Video masthead
  • TrueView discovery ads
  • TrueView in-stream ads

276. Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

  • Google Optimize
  • Think with Google
  • Google Trends
  • Google Surveys

277. Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

  • Google Campaign Archive
  • Google Trends
  • Google Surveys
  • Think with Google

278. Which one of Google’s data-driven tools is part of Google Analytics Solutions?

  • Google Trends
  • Google Video 360
  • Think with Google
  • Google Surveys

279. Which percentage of YouTube ads are audible?

  • 90%
  • 80%
  • 100%
  • 95%

280. Which statement is true about Bumper ads? (3 Variations)

  • They’re purchased on a cost-per-view basis.
  • They’re available on YouTube and Google Search.
  • They’re designed for a mobile-first world.
  • They have the lowest CPM among outstream formats.

OR

  • They’re in-stream ads that appear following a video.
  • They’re in-stream ads, skippable after five seconds.
  • They’re located at the top of the YouTube video home feed.
  • They provide reach, frequency, and brand awareness.

OR

  • They’re a 15-second, skippable, in-stream ad format.
  • They’re bought on a cost-per-view basis.
  • They run outside of a video stream.
  • They can be purchased through Google Ads or Google Preferred.

281. Which statement is true about non-skippable in-stream ads? (3 Variations)

  • Non-skippable in-stream ads are available on YouTube and advertiser websites.
  • Non-skippable in-stream ads are available in auction or as a reservation buy.
  • Non-skippable in-stream ads can be bought on target CPM or CPD.
  • Non-skippable in-stream ads are six-second ads that show before a video.

OR

  • Non-skippable in-stream ads are available on YouTube and Google Maps.
  • Non-skippable in-stream ads are six-second ads that show before a video.
  • Non-skippable in-stream ads are bought on target CPM through Google Ads.
  • Non-skippable in-stream ads complement TV campaigns and incremental reach.

OR

  • Non-skippable in-stream ads are available on YouTube and advertiser websites.
  • Non-skippable in-stream ads are most similar to ads shown on TV.
  • Non-skippable in-stream ads are six-second ads that are shown before a video.
  • Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.

282. Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

  • Capture, act, retarget
  • Tease, amplify, echo
  • Promise, sell, recall
  • Introduce, inform, inspire

283. Which storytelling methods does Google recommend for use within your YouTube campaigns?

  • Focus, animated shot, the best-case
  • Tease/amplify/echo, direct shot, the follow-up
  • Wide shot, tight shot, the close-up
  • Contrast/context/color, immersive shot, the payoff

284. Which TrueView ad format is billed by CPA?

  • TrueView for reach
  • TrueView for action
  • TrueView discovery
  • TrueView in-stream

285. Which TrueView ad format is billed on a CPM basis?

  • TrueView discovery
  • TrueView for reach
  • TrueView for action
  • TrueView in-stream

286. Which TrueView ad format is optimized for lift in ad recall?

  • TrueView for action
  • TrueView in-stream
  • TrueView discovery
  • TrueView for reach

287. Which TrueView ad format is optimized for product awareness?

  • TrueView for reach
  • TrueView for action
  • TrueView in-stream
  • TrueView discovery

288. Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

  • Advertisers looking to expand their non-brand search campaigns.
  • Advertisers labelled enterprise with budgets that exceed £100,000.
  • Advertisers who want improvement without installing conversion tags.
  • Advertisers with only video campaigns and a budget of at least £500.
  • Advertisers using conversion tracking in their video campaigns.

289. Which two Google audience solutions use first-party data? (Choose two.)

  • Remarketing
  • Similar Audience
  • Detailed Demographics
  • Custom Affinity

290. Which two video formats are available on Google Video Partners? (Choose two.)

  • YouTube masthead
  • Bumper ads
  • 30-second non-skippable
  • TrueView for action

291. Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

  • Consumer Patterns
  • Custom Affinity audiences
  • Life Events
  • In-Market audiences

292. Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

  • In-Market audiences
  • Life Events
  • Consumer Patterns
  • Custom Affinity audiences

293. Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

  • Life Events
  • Consumer Patterns
  • Custom Affinity audiences
  • In-Market audiences

294. Which value proposition do Custom Intent audiences offer advertisers?

  • They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
  • They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
  • They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
  • They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

295. Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

  • Concept
  • Consume
  • Context
  • Conduct

296. Which video format is available on Google Video Partners?

  • 30-second non-skippable
  • Video masthead
  • TrueView for reach
  • TrueView Discovery

297. Which video format is available on Google Video Partners?

  • TrueView discovery
  • YouTube home feed
  • Video masthead
  • TrueView in-stream

298. Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

  • The frequency report
  • The audience retention report
  • The watch regularity report
  • The view demographic report

299. You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?

  • Unique User
  • Past History
  • User Intent
  • Bounce Rate

300. Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

  • Only use your TV ad to make a bumper.
  • Build for large screens.
  • Budget time to establish the ad and stick the landing.
  • Focus on a single, simple purpose.

301. YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

  • The watch time report
  • The view retention report
  • The version view report
  • The demographic report

302. YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?

  • Last visit, watch time, and subscriptions
  • View count, ad buy, and credit score
  • Age, gender, and geographic location
  • Time of day, IP address, and sessions

303. YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

  • Unique reach
  • Ad recall
  • Online conversions
  • Purchase intent

304. Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?

  • Sponsored Cards
  • TrueView for Action
  • Non-Skippable Video
  • Overlay Video

305. Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

  • Similar Audience
  • Customer Match audience
  • Affinity Audience
  • Custom Affinity audience

306. With YouTube Analytics, you can track metrics on:

  • TrueView ad skip rates
  • playback locations
  • YouTube session length
  • cost per channel visit

307. True or False: You can use contextual targeting with videos.

  • True
  • False

Related Posts: