- Exam Name: Google Ads Apps Certification
- Exam URL: https://skillshop.exceedlms.com/student/path/29785-google-ads-apps-certification
- Questions type: Multiple-choices
Are you looking for Google Ads Apps Assessment Answers? We have it here. Explore the full list of questions and answers for Google Ads Apps Certification Assessment 2023.
Google Ads Apps Certification Assessment Answers 2023
1. Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
- The content within the app’s Google Play and Apple App Store listings.
- The existing Display Network and/or Video campaigns within the same Google Ads account.
- The associated images and videos on Google Images and YouTube.
- The website associated with the app in question.
2. An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
3. Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
4. Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses
- Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality.
- Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
- Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.
- Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
5. Which statement is true regarding conversion rates between apps and mobile web?
- Mobile web generates conversion rates three times that of shopping apps.
- Mobile web generates conversion rates ten times that of shopping apps.
- Shopping apps generate conversion rates three times those of mobile web.
- Shopping apps generate conversion rates ten times those of mobile web.
6. What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses
- Ensure events are being measured accurately.
- Select events done by at least 95% of users.
- Select your most valuable events, regardless of how often they occur.
- Select events done by more than 5% but fewer than 50% of users.
7. Match the following building blocks of Google App campaigns with their descriptions. The correct Match order is:
- Ad assets – Individual elements such as lines of text, individual images, or videos.
- Ad groups – A set of ads or ad assets that share common themes.
8. Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?
- To divert traﬃc to a webpage.
- To create interactive ads.
- To create audio-only ads.
- To serve lead forms.
9. What are the two most common reasons a ﬁnance company might choose to promote its app? Select All Correct Responses
- To increase user engagement with the app.
- To determine if app users have a preferred banking location.
- To drive phone calls to customer service through the app.
- To help users discover the app.
10. Google App campaign objectives should depend on which of the following?
- Reviews left by people using the app
- Short-term events in relevant industries
- The objectives of similar businesses
- The stage of app maturity
11. George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
- It’s the total number of times a user has seen an ad before eventually completing a conversion.
- It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
- It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
- It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
12. Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a signiﬁcant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses
- Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
- Make adjustments to the campaign in reaction to hourly ﬂuctuations in performance.
- Provide the system with ample, meaningful data and the time to process it.
- Build a library of diﬀerent ad assets, with the intention swapping them entirely on a weekly basis.
- Keep an eye on strategy and objectives, evolving them over time as needed.
13. Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.
- 1. Increasing user volume
- 2. Driving speciﬁc in-app actions
- 3. Handling churn management
14. Which statement summarizes a Google App campaign?
- A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
- A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
- A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don’t own
- An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
15. Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
- Only providing text assets
- The campaign name
- Language setting
- A low budget
16. For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
17. What impact has machine learning made on the marketing industry?
- Advertising agencies are slowing down their recruitment eﬀorts as the requirement for human input is reduced.
- Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
- Advertisers can crunch more data at scale than ever, to drive better business outcomes.
- Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.
18. Match the type of business with the most relevant reason “why apps matter.”
The correct order is:
- (1) Omnichannel (online + store) – These apps are used by over half of consumers when shopping in a physical location.
- (2) eCommerce – These apps generate higher conversion rates than mobile websites.
- (3) Gaming – These are the most downloaded app type on Android and iOS.
19. Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.)
- Analyze a cross section of reviews left on her app store listing.
- Assign speciﬁc values to diﬀerent in-app events.
- Create a detailed survey to send to her most active users.
- Use longer lookback windows when analyzing data.
20. Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
- Dismiss video ads completely, and focus on other submitted ad assets.
- Automatically record some footage of the app, and use it for a video ad.
- Automatically make a video based on the App Store or Google Play assets and information.
- Crawl YouTube for a video relevant to the app, and use it for a video ad.
21. Before investing in paid media, a fitness company wants to determine how its new app ﬁts into their overall marketing strategy. Which two questions should the company consider? (Choose two.)
- What impact would a successful app have on the business?
- How do app users perceive the ﬁtness brand?
- What unique purpose does the app provide customers?
- How many ﬁtness videos were downloaded last year from paid app promotion?
22. Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three.)
- Download button
- Font type
- Hero image/video
23. Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
- Perform speciﬁc tasks eﬃciently.
- Plan strategies on a wide scale.
- Strengthen relationships with clients.
- Set the right campaign budgets.
24. Why should companies with physical locations embrace app usage?
- Mobile apps help build brand and website awareness.
- Apps inform potential customers of opening and closing hours.
- Apps encourage potential customers to subscribe to their newsletter.
- Over half of consumers use mobile apps when shopping in-store.
25. Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.)
- Translating the app store listing titles and descriptions.
- Creating ad groups for each language spoken in France.
- Utilizing the App Translation service within the Google Play Console.
- Utilizing the Localize Now guidance tool within Google Ads.
- Performing market research to understand the needs of French users.
26. Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.
The correct order of steps is:
- Pick an analytics tool to track conversions. (1)
- Link your analytics tool to your Google Ads account. (2)
- Import your data from your analytics tool to Google Ads. (3)
27. What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.) Select All Correct Responses
- Track users across individual sites and apps visited.
- Include view-through-conversion reporting to understand the full value of the ads shown.
- Evaluate all paid channels, and distribute investment equally.
- Use the asset report to identify and add more top-performing assets.
28. What two things are marketers realizing as machine learning becomes more widely used? (Choose two.)
- Automated campaigns rely on human guidance and intelligence for success.
- Machine learning is a key component in building relationships with clients.
- Expertise in machine learning and automated systems is more valuable than ever before.
- Automated campaigns outperform humans when it comes to creative work.
29. How do the majority of app downloaders discover apps?
- Through magazine placements
- Through television commercials
- Through digital sources
- Through billboard advertising
30. Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?
31. A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.
The correct order of steps is:
- (1) Select relevant markets for expansion.
- (2) Localize app.
- (3) Test, launch, and measure to scale.
32. The majority of ﬁve-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three.)
- Sound eﬀects
- Customer support
33. Why is conversion tracking critical for Google App campaigns?
- Conversion tracking provides insights that shape push notiﬁcations for an app.
- Conversion tracking enables companies to understand individual user preferences.
- Data captured by conversion tracking powers machine learning.
- Data captured by conversion tracking may be used to target speciﬁc users.
34. An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.)
- Business goals
- Competitor strategy
- App-speciﬁc goals
- Stage of app maturity
35. Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how speciﬁc assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on which criteria?
- The all conversion value they acquired over the last 30 days.
- The average click-through rate (CTR) they acquired over the last 30 days.
- The number of impressions they receive in each ad group.
- The number of conversions they receive in each ad group.
36. Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.)
- App settings
- Search queries
- Ad schedule
37. Which statement is true regarding Conversions in a Google App campaign?
- They’re speciﬁc events that matter most to a business.
- They’re any action a user performs when using the app.
- They’re the total number of users who have installed the app.
- They describe when a user leaves a review about the app on the app listing.
38. Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the ﬁrst thing he should do before jumping into Google Ads interface?
- Create a library of assets he might use during the ad creation process.
- Gather feedback from people already using his app regularly.
- Deﬁne a goal he wants to achieve with an App campaign.
- Conduct thorough research on apps belonging to similar businesses.
39. Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.)
- Machine learning can analyze millions of signals and placements in real time.
- Machine learning can have a better understanding of business objectives.
- Machine learning reduces human bias and common errors.
- Machine learning is more capable of interpreting human emotion.
40. What kind of positive impact will machine learning have on the advertising industry?
- Machine learning creates company strategies.
- Machine learning measures performance more eﬀectively.
- Machine learning delivers relevant ads to each customer.
- Machine learning builds great customer relationships.
41. How does asset variety help with reach?
- Increased asset variety lets ads show only on YouTube.
- Increased asset variety lets ads be more visible in Google Search.
- Increased asset variety lets ads show across more geographic locations within Google inventory.
- Increased asset variety helps ads show up across more of Google inventory.
42. Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
- Google Search, Google Play, Discover, Gmail, and Google Maps
- Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network
- Gmail, Google Search, Google Play, and 3M videos in the YouTube network
- 3M sites and apps in the Google and YouTube networks
43. What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?
- It provides unlimited reporting on up to 250 distinct events.
- It tracks Android app installs and in-app purchases made through the Google Play store exclusively.
- It helps make your measurement more comprehensive.
- It doesn’t require editing an app’s code or using a third-party analytics tool.
44. Which two options are beneﬁts of using Google Analytics for Firebase? (Choose two.)
- There’s no need to implement an SDK.
- It provides automatic setup and out-of-the-box reporting.
- Data collection is transparent and more secure.
- It provides a simple Android-only solution.
45. Which brand safety measures are in place by default when setting up a Google App campaign?
- App campaigns exclude all placements and mobile categories.
- App campaigns require users to upload an HTML ﬁle to prove app ownership.
- App campaigns are opted out of certain inappropriate or graphic content.
- App campaigns automatically select languages appropriate to a user’s goal.
46. For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?
47. Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.)
- Janelle can provide the system with abundant data and time.
- Janelle can set location targeting at the ad group level.
- Janelle can evolve campaign strategy over time.
- Janelle can set bids and budgets strategically.
- Janelle can adjust bids daily to ensure the campaign stays on target.
48. Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?
- A simplistic graphic of the app’s title, to help spark curiosity in potential users.
- A list of bullet points highlighting the app’s key features.
- A brief video clip showing a series of screenshots of what to expect from the app.
- An introduction screen, with clear instructions on how to engage with the ad.
49. What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.)
- Machine learning evolves campaign goals automatically, without input.
- Machine learning produces results that align with deﬁned campaign goals.
- Machine learning sets campaign bids and budgets automatically.
- Machine learning saves time by analyzing hundreds of signals automatically.
50. What important role does app promotion play in the mobile gaming industry?
- App promotion alerts gamers of the latest industry news and information.
- App promotion helps users discover new games to download.
- App promotion encourages gamers to use hardware to improve their gameplay.
- App promotion helps convert mobile gamers into console and PC gamers.
51. Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
- An estimate of the total number of impressions the app will receive across Google’s inventory.
- A recommendation of the bid she should set to compete against similar businesses.
- A recommendation of bid adjustments, based on diﬀerent times of the day and week.
- An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
52. Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
- App engagement
- App notiﬁcations
- App installs
- App interactions
53. At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?
- Reporting level
- Campaign level
- Ad group level
- Asset level
54. Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main beneﬁts of Google App campaigns?
- Reach, demographics, reporting
- Reporting, relevance, simplicity
- Reporting, simplicity, demographics
- Reach, relevance, simplicity
55. In what way do Google App campaigns simplify the ad creation process?
- Content is taken from the website and social media associated with the app to design diﬀerent ad formats.
- The system analyzes App campaigns run by similar businesses and identiﬁes the best settings for your ads.
- If video or image assets aren’t manually uploaded, content may be pulled from the app store listings.
- The system will run a simulation to analyze how your app works, then design ads based on what it ﬁnds.
56. When setting up a new Google App campaign, which three settings must be made at the campaign level?
- Ad formats, budget, location
- Ad formats, language, location
- Ad formats, budget, language
- Budget, language, location
57. Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three.)
- Enter address
- Video views
- Add payment
- Matched interest
- Coupon redemption
58. Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)
- Machine learning can review competitor performance to optimize campaigns.
- Machine learning can analyze many signals to determine the right audience for her ad.
- Machine learning can apply industry insights to optimize campaigns.
- Machine learning can create combinations of assets to deliver a relevant ad to the right user.
59. Machine learning is being incorporated into many marketing activities, but recent research ﬁnds that certain activities are harder to automate. What remains a challenge for machine learning?
- Decision making
- Budget setting
60. Why doesn’t machine learning happen immediately after starting a Google App campaign?
- The system starts by learning from manual management.
- There’s a lot of data needing to be processed.
- Other campaigns in the account need to be analyzed ﬁrst.
- Manual input is needed from Google employees.
61. What are the two key components of a high-quality app experience?
- Personalization and video quality
- Technical performance and personalization
- User experience and video quality
- Technical performance and user experience
62. Which three statements about machine learning are true? (Choose three.)
- Machine learning will eventually develop to a level where it can replace advertisers entirely.
- Machine learning happens when computers analyze and recognize patterns in huge amounts of data.
- Machine learning can become more eﬃcient and accurate over time.
- Machine learning is a way of eﬀectively summarizing large amounts of data.
- Machine learning means computers don’t need to be explicitly programmed or told what to do.
63. Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
- They provide additional conversion data, so better business decisions can be made.
- They unlock additional segmentation options for placements that occur on YouTube.
- They’re an eﬀective way to directly compare conversion data against similar businesses.
- They oﬀer insights into video assets, so best-performing ones can be given priority.
64. What should you keep in mind when selecting events to measure in a Google App campaign?
- Pick an event with signiﬁcant value, regardless of how often it occurs.
- Pick an event that matters to your business and occurs frequently.
- Pick an event with low value that happens on a very signiﬁcant basis.
- Pick an event that can be compared against similar apps.
65. Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?
- Image assets tend to load slower on mobile devices when there’s text overlay.
- Image assets with text overlay can only be shown on some Google inventory.
- Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.
- Google Ads policies don’t allow more than 25% overlay text on an image asset.
66. Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
- A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
- A focus on “Install volume” while targeting “All users”.
- A focus on “In-app actions”.
- A focus on “Install volume” while targeting “Users likely to perform a speciﬁc in-app action”.
67. Which three skills do marketers bring to the table when working with machine learning? (Choose three.)
- Goal setting
68. Which of these companies would be ready to start a Google App campaign focused on in-app actions?
- A ﬁnance company with a small app user base that wants to drive additional app installs.
- An education company with a large app user base that’s assigned values to the speciﬁc actions users take within the app.
- A travel company with a large app user base that hasn’t yet set values for the key actions users take within the app.
- A ﬁtness company with a large website user base that’s about to launch its new app.
69. What report might help identify countries in which an app is getting visitors, but isn’t yet localized?
- The traﬃc analysis report in the Google Play console.
- The Google Play Translation Services report.
- The user acquisition report in the Google Play Console.
- The country guidance tool in Google Ads.
70. Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.)
- A daily budget should be at least 5 times the tCPA.
- A daily budget should be at least 50 times the tCPI.
- A daily budget should be at least 25 times the tCPI.
- A daily budget should be at least 10 times the tCPA.
71. Which two in-app actions are examples of those relevant to the retail industry? (Choose two.) Select All Correct Responses
- Coupon redemption
- Tutorial completion
- Add to cart
- Hotel room selection
72. An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses
- Include large borders for image clarity.
- Include the maximum of 20 images for coverage.
- Include large text for accessibility.
- Include images with high pixel density for visibility.
- Include app store badges and brand logo for credibility.
73. What are the three tracking solutions for Google App campaigns?
- Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
- Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
- Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
- Google Analytics for Firebase, app attribution partners, Google Ads Analytics.
74. Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
- Codeless tracking with Google Play
- App attribution partners
- Google Analytics for Mobile
- Google Analytics for Firebase
75. Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.)
- Information on the Play listing page is used by Google App campaigns as creative assets.
- Information on the Play listing page is used for app push notiﬁcations.
- A high-quality listing will encourage downloads by users from the Google App campaign.
- World News Online customers have higher expectations than average users.
76. Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.)
- To help improve overall mobile ROI.
- To drive more ﬁtness video views.
- To close the loop on mobile conversions.
- To move customers from using the app to using the website.
- To deliver a seamless mobile experience.
77. While machines deliver a variety of advantages, humans still oﬀer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.)
- Humans excel at monotonous tasks.
- Humans make better strategic decisions.
- Humans are better at handling large amounts of data.
- Humans think more creatively.
78. A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app ﬁrst launches?
- New users and installs
- User reviews
- Website traﬃc
- In-app actions
79. Where do users spend the most time when on mobile devices?
- Apps and websites equally
- Phone calls
80. Match each statement about machine learning with the related benefit of Google App campaigns.
The correct Match order is:
- (1) Machine learning processes massive amounts of data, to deliver the most eﬀective message to the right user at the right time – Relevance
- (2) Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users – Reach
- (3) The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management – Simplicity
81. Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?
- Various images
- A demonstration video
- Headline and description text
- A ﬁnal URL
82. What’s a beneﬁt to gathering data about events that happen in an app?
- It will immediately reduce marketing costs.
- It can be used as a benchmark against similar apps.
- It can help inspire new ideas for image assets.
- It can help guide marketing eﬀorts.
83. Why should marketers align with their app developer teams?
- A positive user experience across the board can support campaign goals.
- Marketers can provide app developers with insights based on data from Google Search campaigns.
- App developers are required to complete some actions within Google App campaigns.
- App developers generally have more marketing knowledge when it comes to promoting apps.
84. Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.)
- Launch the app in Latin America, before translations are complete to test the market.
- Research speciﬁc market culture and productivity tool usage in Latin America.
- Customize the app’s UX and expand payment methods relevant to Latin America.
- Launch ﬁrst in Latin American markets with more than ﬁve million residents.
- Research device usage and connectivity within Latin America.
85. What drives impact at scale for Google App campaigns?
- A Google-designated team
- Third-party support from Google partners
- Machine learning
- The YouTube video network
86. Why might a cosmetics company that traditionally sells products in stores promote their app?
- The app can help customers buy products they were already likely to buy.
- The app can forecast makeup products customers are likely to buy.
- The app can help customers write product reviews.
- The app can let customers try products virtually.
87. When creating a Google App campaign, what determines a campaign bidding strategy?
- The number of downloads the app has.
- The target-user settings of the campaign.
- The industry standard for that particular app.
- The total value of the campaign budget.
88. Which two in-app actions are common across a variety of industries? (Choose two.)
- (A) Register
- (B) Video download
- (C) Sign-in
- (D) Application submission
89. Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?
- Maintain one evergreen ad group, and use additional ad groups to explore diﬀerent themes.
- Create a new campaign and ad group for each diﬀerent theme.
- Replace her existing ad group with a new one using a diﬀerent theme.
- Maintain the same ad group, and introduce additional assets based on various diﬀerent themes.
90. Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?
- Create multiple ad groups for each goal.
- Focus on one goal at a time.
- Create a separate campaign for each goal.
- Include all goals within one campaign.
91. Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
- Comparing the app against other industry apps.
- A behind-the-scenes look at how the app was made.
- Portraying people using the app.
- Showing the app and its functionality.
92. Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
93. Rita’s working to expand a travel app into new markets in Southeast Asia. When considering how she should localize app design and payment methods, what should Rita do ﬁrst?
- Initiate a full app rebuild.
- Conduct market research.
- Initiate a code freeze on app development.
- Conduct competitor surveys
94. In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are diﬀerent. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?
- Every two to three days.
- Every month.
- Every week.
- Every two to three months.
95. Which app type is the most downloaded on Google Play?
- Shopping apps
- Business apps
- Sports apps
- Gaming apps
96. Which components of a Google App campaign allow marketers to reach valuable users?
- Industry insights purchased from third-party companies.
- Conversion tracking and machine learning.
- Reviews left on an app listing.
- Segmented data taken from surveys.
97. William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.)
- Machine learning handles client communication, giving William more time to tweak campaigns.
- Machine learning lets William spend more time on marketing strategy than campaign details.
- Machine learning can provide reporting insights, so William can skip performance analysis.
- Machine learning frees more time for William to build client relationships.
98. A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
- Set the campaign’s daily budget as planned initially, then ﬂuctuate it on a weekly basis.
- Set the campaign’s daily budget initially less than planned, then double it right before deadline.
- Set the campaign’s daily budget slightly higher than originally planned.
- Set the campaign’s daily budget triple than originally planned.
99. What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses
- Apps can be accidentally uninstalled.
- A signiﬁcant percentage of app users churn after three months.
- Users who haven’t yet downloaded an app might need extra incentive.
- Some users download apps and then forget about them.
100. Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
- So advertisers know if their ads have truly been seen by users
- So advertisers know if their audience targeting is successful.
- So advertisers know if frequency capping is working.
- So advertisers know if users are double-clicking on their ads.
101. Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?
- (A) Google oﬀers more segmentation information for VTCs than all other networks.
- (B) He’ll receive consistent measurement across his marketing landscape.
- (C) The VTC metric used by Google is diﬀerent from most other networks.
- (D) Google has a VTC industry benchmark to compare against similar businesses.
102. Brian’s in the process of adding text assets to his ﬁrst ad group in a Google App campaign. What should Brian include in the Headline ﬁeld of his text assets?
- The title of the app
- Contact details
- Key features of the app
- The brand name
103. Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?
- During the entirety of the ad.
- At the beginning of the ad.
- Midway through the ad.
- At the end of the ad.
104. What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
- Apps require minimal maintenance.
- App downloads are growing year over year.
- While on mobile devices, users spend the majority of time in apps.
- Apps deliver better brand awareness than websites.
105. Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
- The system can automatically create individual ad groups to accommodate each asset type.
- The budget of the campaign is automatically increased with each asset type added.
- The system can identify the best-performing assets from the portfolio, then create more based on them.
- The system has ﬂexibility to create individual ads that best move a user to install or take action in the app.
106. Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)
- (A) Number of installs.
- (B) Average cost per in-app action.
- (C) Average cost per install.
- (D) Number of best assets.
107. How does machine learning in Google App campaigns beneﬁt both marketers and users?
- By delivering a diﬀerent ad to every user.
- By delivering relevant ads to users only on YouTube.
- By delivering a relevant ad to the right user at the right time.
- By delivering ads to as many users as possible in one location.
108. Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.
The correct order is:
- (1) Launch
- (2) Grow
- (3) Maturity
- (4) Engagement
109. What are the four types of ad assets available in Google App campaigns?
- HTML5, Image, Video, Text
- Text, Video, HTML5, Audio
- HTML4, Image, Video, Text
- Image, Text, Audio, Video
110. Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three beneﬁts might be likely outcomes of this plan? (Choose three.) Select All Correct Responses
- Decreased costs
- Additional sales
- Increased proﬁts
- Increased customer lifetime value
- Wider customer base
111. How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
- The system can immediately identify the best ad assets submitted by a marketer.
- The system automatically creates ads, with zero human input required.
- The system automatically tests diﬀerent ads to determine what works best.
- The system suggests proven data based on similar businesses from the same industry.
112. Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
- The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
- The marketer will need to look for and resolve any campaign issues found within the notiﬁcations section of the account.
- An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.
- The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.
113. How do humans and machines work as an effective team when running Google App campaigns?
- Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
- Humans and machines have complementary skill sets.
- Humans can monitor reports exclusively, while letting machine learning handle everything else.
- Humans can verify creative assets made by machines, saving time in the process.
114. What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.)
- HTML5 assets
- Bid changes
115. Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?
- Machine learning will perform better when it comes to designing creatives.
- Machine learning will save a signiﬁcant amount of time and eﬀort for other tasks.
- Machine learning will let her be promoted to director quickly.
- Machine learning will let her use the same audiences she’s identiﬁed as correct in the past.
116. Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?
- Each ad group may have 3-5 description lines, with up to 90 characters in each.
- Each ad group may have 1-5 description lines, with up to 30 characters in each.
- Each ad group may have 3-5 description lines, with up to 30 characters in each.
- Each ad group may have 1-5 description lines, with up to 90 characters in each.
117. Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
- (A) The latest industry news can be presented to a potential customer while they shop.
- (B) An app can serve ads to a potential customer while they’re browsing products.
- (C) Personal information can be saved in an app to make checkout quick and easy.
- (D) Apps can redirect users to the company website to complete a purchase.
118. What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)
- Follow best practices for uploading a diverse and comprehensive asset mix.
- Introduce one asset type at a time, to eventually identify which type works best.
- Improve and optimize the asset mix based on insights from the asset report.
- Invest a lot of time reviewing the assets being used by similar businesses.
119. What task could the Market Finder by Google tool help with?
- Building audience lists based on individual user emails.
- Developing a list of campaign management recommendations.
- Translating an app into multiple languages.
- Developing a list of suitable potential markets for expansion.
120. Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
- Competition becomes more focused at a granular level.
- The system works best when working from the largest dataset possible.
- App campaigns don’t allow location targeting at a more granular level than country-level.
- Users outside of the location target area might feel excluded.
121. For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.) Select All Correct Responses
- User location
- Ad schedule
122. When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.
The correct order of phases is:
- Build user base and installs at scale.
- Add campaigns that focus on higher-value installs by focusing on in-app actions.
- Activate existing users with engagement campaigns.
123. What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses
- Responding to user feedback
- Driving app downloads
- Encouraging app usage
- Generating app reviews
124. Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.
The correct Match order is:
- A food delivery company running a campaign to get new users – tCPI
- An outdoor retailer running a campaign to drive more in-app purchases – tCPA
125. Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google oﬀer to bridge the measurement gap between app and web? (Choose two.)
- Google Ads SDK platforms report
- App and Web properties in Google Analytics
- Cross-platform report in Google Analytics
- Deep linking
126. Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
- At least two landscape images with a watermark of the app logo included.
- At least two portrait images with a watermark of the app logo included.
- At least two landscape images without any superimposed text or logo.
- At least two portrait images without any superimposed text or logo.
127. Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
- Shayley will be taken directly to the hiking boots section of the OneStop app.
- Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term.
- Shayley will be taken to the hiking boots section of the OneStop website.
- Shayley will be taken to the app store listing, prompting her to download the OneStop app.
128. What’s the maximum number of localized store listing experiments that can be run at once in Google Play?
129. Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
- Yes. The system needs a minimum of 30 unique conversion events across 30 days.
- Yes. The system needs a minimum of 10 unique conversion events across 30 days.
- No. The system needs a minimum of 3,000 unique conversion events across 30 days.
- No. The system needs a minimum of 300 unique conversion events across 30 days.
130. In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.)
- A dating app earns $50 in revenue every time an app user upgrades to Premium level.
- A travel app looking to increase their user base by 50% in the next six months.
- An entertainment app provides unlimited video views to users.
- A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.
131. What’s the advantage to identifying app users with high lifetime value in a Google App campaign?
- Proactively target an audience with most-engaging video assets.
- Focus marketing strategies on similar users who bring long-term value to a business.
- Send push notiﬁcations to high-value users, reminding them to use an app.
- Focus marketing eﬀorts only on those users that are already engaging with an app regularly.
132. What’s usually the last touchpoint at which you might influence a user’s decision to install your app?
- App store listing
- App campaign ad
- Oﬄine marketing eﬀorts
- Website where the app is featured
133. Which of the following roles does an app play in overall business strategy?
- Identifying the most important audiences for your business.
- Improving the average order value of your customer base.
- Delivering a great user experience as part of the customer journey.
- Driving as much traﬃc as possible to a .com website.
134. What are the two main marketer objectives for app promotion?
- Engagement and website growth
- Discovery and global expansion
- Global expansion and in-store sales
- Discovery and engagement
135. What are three reasons why a retail company would invest in app promotion? (Choose three.)
- Apps generate higher conversion rates.
- Apps have higher average order values.
- Apps are guaranteed to run faster than mobile sites.
- Apps have lower abandonment rates.
- Apps automatically look better than mobile sites.
136. Which three technology-related considerations might impact how an app performs by market? (Choose three.)
- Browser preference of market.
- Average device screen size.
- Population density of market.
- Availability of high-speed internet.
- Average device battery life.
137. Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
- An ad must be more than 75% on-screen for more than ﬁve seconds.
- An ad must be more than 50% on screen for more than ﬁve seconds.
- An ad must be more than 75% on screen for more than two seconds.
- An ad must be more than 50% on screen for more than two seconds.
138. Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?
- A 60-second landscape video asset.
- A 60-second portrait video asset.
- A square video asset.
- A carousel video asset.
139. Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within speciﬁc boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.)
140. As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?
141. Samira has a travel app named Your Adventure. Why should she create themed ad groups for speciﬁc oﬀerings, such as culinary experiences, guided hikes, and architectural tours?
- Themed ad groups are used to set budgets by traveler interest.
- Themed ad groups are used to create and deliver relevant ads to travelers with diﬀerent interests.
- Themed ad groups are used to adjust bids by traveler interest.
- Themed ad groups are used to create and deliver ads in diﬀerent languages to diﬀerent travelers.
142. Which of the following definitions describes “Events” in relation to app measurement?
- A limited-time promotion in an app.
- A way to market to potential users.
- When an app is on sale in the app store.
- Actions that people perform in an app.
143. What are two reasons why businesses should consider building a mobile app? (Choose two.)
- A mobile app will encourage users to visit their website.
- People are spending more time using apps.
- The number of users on mobile devices continues to grow.
- A well-performing app can directly improve website usage.
144. Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
- It’s an eﬃcient way to learn what account structures are being used by similar businesses.
- It’s an automated solution to communicate with clients using faster response times.
- It allows for more time to focus on strategy and creating customer experiences.
- It’s a practical way to automatically convert client briefs into fully functional account structures.
145. Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses
- Set boundaries.
- Update campaign settings daily.
- Provide a lot of good data.
- Adjust bids regularly.
- Evolve the strategy.
146. Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to ﬁnd this data. What should she do?
- She should look at total conversions, which automatically include view-through conversions.
- View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
- View-through conversions isn’t a default column in the performance report. She should ﬁnd the view-through conversions in the asset report.
- View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
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