Amazon DSP Certification Exam Answers 2023

Amazon DSP Certification Answers

Quick Overview:

Amazon DSP Certification Answers

1. Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?

  • Private marketplaces (PMPs)
  • Amazon O&O properties
  • Third-party exchanges
  • Amazon Publisher Services (APS)

2. When should an advertiser care most about brand halo metrics?

  • When reviewing a campaign’s performance toward an awareness goal.
  • When reviewing a campaign’s performance toward a purchase goal.
  • When reviewing a campaign’s performance toward a consideration goal.
  • An advertiser never needs to review brand halo metrics.

3. Which of the following are benefits of Amazon’s automatic optimization? (Select 2)

  • Speed: decisions made within nanoseconds
  • Customization: adjust levers as needed
  • Granularity: every impression is evaluated
  • Amazon does not offer automatic optimization

4. Which of these buying method provides advertisers higher priority to inventory?

  • Fixed price
  • Open auction
  • Private auction

5. Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?

  • Advertisers of a service that Amazon does not offer
  • Advertisers of a product under a category that Amazon does not offer
  • Any advertiser
  • Advertisers of brands that sell goods/services on Amazon

6. Which pricing model allows advertisers to set a price range for any single impression?

  • CPM
  • CPC
  • dCPM

7. When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?

  • Link in customer flow
  • Link out customer flow

8. Which of the following statements about private marketplaces (PMPs) are true?

  • PMPs are invitation-only marketplaces.
  • PMPs allow advertisers broader access to third-party supply.
  • PMPs leverage Amazon’s header-bidding integrations.
  • PMPs extend the benefits of programmatic to specific publisher buys.

9. Which of the following describes the viewability standard used by Amazon DSP?

  • 10% of pixels in view for at least 2 seconds
  • 100% of pixels in view for at least 1 second
  • 50% of pixels in view for at least 3 seconds
  • 50% of pixels in view for at least 1 second

10. Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?

  • Amazon O&O properties
  • Third-party exchanges
  • Amazon Publisher Services (APS)
  • Private marketplaces (PMPs)

11. What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?

  • 5+ reviews and a 3.5+ star rating
  • 50+ reviews and a 4.0+ star rating
  • 15+ reviews and a 3.5+ star rating
  • 30+ reviews and a 4.5+ star rating

12. There is a dedicated team that manually audits inventory for compliance with Amazon’s quality standards.

  • False
  • True

13. Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

  • CTAs are not allowed in ads that appear off Amazon
  • CTAs are not allowed in display ads
  • The custom image should not duplicate information that is in the e-commerce section

14. What does Amazon strive for through its ad policies? (Select 2)

  • Ensure ads drive purchases with every click
  • Allow advertisers to effectively communicate their message
  • Ensure ads are seen by a broad audience
  • Ensure customer experience is relevant and enjoyable

15. Which KPIs are associated with an awareness goal? (Select 3)

  • Brand lift
  • Detail page view rate (DPVR)
  • Click-through rate (CTR)
  • Return on ad spend (ROAS)

16. True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.

  • True
  • False

17. Which of the following audiences can be reached using the Amazon DSP?

  • Advertiser hashed audiences
  • Amazon audiences
  • Advertiser audiences from a pixel
  • Advertiser audiences from a DMP

18. There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?

  • July 22nd non-viewable video ad
  • July 29th viewable video ad
  • August 5th purchase
  • July 15th viewable display ad

20. A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?

  • April 1st impression
  • April 7th impression
  • April 9th purchase
  • April 4th click

21. Which of the following is NOT a true statement?

  • The majority of programmatic ads are purchased using a CPM or dCPM model.
  • The buying process for programmatic advertising is automated.
  • Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
  • Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).

22. The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?

  • 3P vendor and deal
  • Audience segmentation and all data
  • Performance and audience segmentation
  • Performance and all data

23. True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.

  • True
  • False

24. The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?

  • Advertiser B wins and pays $1.19
  • Advertiser C wins and pays $1.19
  • Advertiser C wins and pays $1.15
  • Advertiser B wins and pays $1.14

25. The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?

  • Advertiser A wins and pays $1.04
  • Advertiser C wins and pays $1.11
  • Advertiser C wins and pays $1.05
  • Advertiser B wins and pays $1.11

26. A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.

  • GreenTree mobile met both campaign goals
  • GreenTree-BTF met both campaign goals
  • GreenTree -ATF did not meet the ROAS goal.
  • GreenTree video met the CPM goal but did not meet the ROAS goal.

27. At which point during the campaign management timeline should an advertiser establish KPIs?

  • Review
  • Setup
  • Optimize
  • Report

28. For which scenario(s) should an advertiser consider optimization?

  • The line item is achieving its performance goal but has potential to perform better.
  • The line item is spending its budget at an optimal pace.
  • The line item is not achieving its desired KPI or goal.
  • The line item is not spending enough of the allocated budget.

29. For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?

  • Programmatic advertising
  • Direct advertising

30. Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?

  • Martina should only leverage manual optimization tactics.
  • Martina should only leverage automatic optimization.
  • Martina should leverage automatic and manual optimization strategies.
  • Martina does not need to employ any optimization strategies.

31. Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?

  • Deal report
  • Performance report
  • 3P vendor report
  • Audience segmentation report

32. True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.

  • False
  • True

33. or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.

  • False
  • True

34. Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?

  • Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
  • The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
  • The Amazon DSP only offers manual optimization.
  • The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.

35. Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)

  • Add to cart
  • Click-through rate
  • Impressions served
  • Brand halo

36. Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

  • Shoppers are not moving from the consideration to purchase stage.
  • Shoppers are not moving from the purchase to advocacy stage.
  • Shoppers are not moving from the advocacy to loyalty stage.
  • Shoppers are not moving from the awareness to consideration stage.

37. True or false? The Amazon DSP is only available in a self-service model.

  • True
  • False

38. There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?

  • September 25th
  • October 1st
  • September 26th
  • October 6th

39. IMDb is an example of which type of supply source?

  • Amazon O&O properties
  • Private marketplaces (PMPs)
  • Amazon Publisher Services (APS)
  • Third-party exchanges

40. What is the value of Amazon’s pre-bid analysis? (Select 2)

  • It reduces the risk of bidding on suspicious impressions
  • Amazon does not perform pre-bid analysis
  • It removes fraudulent elements after an impression is served
  • It filters out robotic bid requests

41. The Amazon DSP automated budget optimization allocates budgets based on which of the following?

  • Type of creative selected
  • Duration of campaign
  • KPIs selected for an order
  • Supply selected for a line item

42. Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

  • Shift budget from that line item to higher performing line items.
  • Increase frequency cap on that line item to serve more impressions.
  • Decrease frequency cap on that line item to serve less impressions.
  • Maintain bids and frequency caps.

43. Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2)

  • Animation that mimics user interaction, such as a moving cursor
  • Flashing or pulsating text
  • Interactive elements that compliment the user experience
  • Engaging animation that does not distract or deceive

44. At which point during the campaign management timeline should an advertiser use manual optimization levers?

  • After reviewing campaign insights
  • Immediately after setting up the campaign
  • Before setting up the campaign
  • Before pulling downloadable reports

45. Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?

  • Shift budget from high-performing line items to the underperforming/underdelivering line items.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
  • Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions

46. Which supply option consists of exclusive inventory available through the Amazon DSP?

  • Amazon O&O properties
  • Third-party exchanges
  • Private marketplaces (PMPs)
  • Amazon Publisher Services

47. Which of the following describes Amazon Publisher Services (APS)? (Select 2)

  • Invitation-only marketplace allowing select buyers to bid on impressions
  • Amazon’s marketplace of 10,000+ directly integrated sites and apps
  • Code is placed directly on participating websites and apps
  • Exclusive supply sources available in the Amazon DSP

48. Why should an advertiser upload all creative asset sizes that are available during campaign set up?

  • To be able to optimize to the ones performing best
  • To maximize viewability
  • To reduce time needed to set-up the campaign
  • To increase the campaign’s reach

49. Which of the following are variables that may affect campaign performance?

  • all of these
  • Poor customer reviews
  • Out-of-stock issues
  • Prime Day

50. True or false? Auction buying is unguaranteed buying.

  • True
  • False

51. How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?

  • 14 days
  • 30 days
  • 7 days
  • 60 days

52. Which of the following copy is most likely to be compliant with Amazon’s creative acceptance policies?

  • UNMISSABLE SUMMER DEALS!
  • Upgrade today
  • Shop now!
  • Hurry while supplies last

53. Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?

  • 10 days
  • 1 day
  • 7 days
  • 30 days

54. True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.

  • False
  • True

55. Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)

  • Decrease bids
  • Relax the viewability setting
  • Select any unchecked supply sources
  • Decrease frequency caps

56. Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?

  • IM – Exercise & Fitness Apparel
  • LS – Parents with Children in Household
  • LS – Music, Movies, TV Fans
  • LS – Sci-fi Interest

57. What method(s) of optimization does Amazon DSP offer?

  • Manual optimizations
  • Automatic optimizations
  • Neither of these

58. Which of the following best describes the core value behind Amazon’s ad policies?

  • Follow industry trends
  • Adhere to strict guidelines
  • Maintain high standards
  • Maintain a positive customer experience for Amazon shoppers

59. Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy fixed-price inventory. Which of the following options should he choose?

  • Open exchange
  • PMP private auction
  • Amazon Publisher Services (APS)
  • PMP preferred deal

60. Third-party exchanges rely on which buying method?

  • Open auction
  • Private auction
  • Fixed auction

61. Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with Amazon DSP?

  • Yes
  • No

62. Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?

  • Select only auctioned supply
  • Select only Amazon O&O properties
  • Select all supply options
  • Select only non-auctioned supply

63. Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

  • Link in campaign
  • Link out campaign

64. Which advertising method may involve real-time bidding?

  • Programmatic advertising
  • Direct advertising

65. Which of the following statements most closely describes automatic optimization in the Amazon DSP?

  • It works to adjust viewability constraints based on campaign settings.
  • It works to select the best supply options based on campaign settings.
  • It works to adjust frequency caps based on a selected conversion type.
  • It works to bid the best value for a given impression based on a selected conversion type.

66. Which of the following metrics are non-ad-attributed?

  • Add to cart
  • Detail page view
  • Retail insights
  • Purchase

67. True or false? PMP preferred deals are an option that bypass auctions completely.

  • True
  • False

68. Using the following report, which audience segment might the campaign manager choose to add to their targeting approach?

  • LS – Drama Movie Interest
  • LS – Music, Movies, TV Fans
  • LS – Parents with Children in Household
  • LS – Sports Fans

69. Amazon uses internally developed systems to detect and filter out invalid activity, such as robots that generate fake clicks.

  • True
  • False

70. Who incurs the cost of invalid impressions resulting from domain spoofing?

  • Amazon
  • The domain owner
  • The advertisers

71. Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?

  • Increase bids and frequency caps on these line items
  • Shift budget away from these line items to lower performing/delivering line items
  • No action should be taken
  • Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items

72. Campaign efficiency is measured by ___. Select all that apply.

  • ACOS
  • KENP
  • Impressions
  • CTR

73. Sponsored products are generally used for which objective?

  • To reach customers with high purchase intent
  • To reengage previous customers
  • To increase brand awareness
  • To drive customer loyalty

74. A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?

  • Targeting by category
  • Targeting by keyword
  • All of these
  • Targeting by individual product

75. Brand or author awareness is measured by ___.

  • ACOS
  • Impressions
  • CTR
  • KENP

76. Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?

  • Sponsored Products
  • Sponsored Brands

77. If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

  • Add only best selling ASINs
  • None of these
  • Add more strong ASINs
  • Add 5 ASINs per campaign

78. Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?

  • search term report
  • advertised product report
  • targeting report
  • performance over time report
  • placement report

79. Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?

  • Sponsored Products
  • Sponsored Brands

80. Which two variables are used by the auction to determine which ad will display?

  • pixels, cost-per-click-bid
  • ad type, budget
  • cost-per-click bid, relevancy
  • ad spend, relevancy

81. Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

  • decrease bids on low performing keywords
  • add new keywords
  • add negative keywords
  • remove underperforming keywords

82. Omar writes science fiction novels. He notices he has been paying for clicks when customers search for “science textbooks.” Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?

  • broad match
  • phrase match
  • exact match
  • negative phrase match

83. Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

  • cost-per-click
  • relevancy
  • engagement
  • ad spend

84. Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?

  • Automatic targeting
  • Manual targeting

85. Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

  • the campaign automatically continued running on Tuesday
  • the campaign paused until Santiago increased the budget on Wednesday
  • the campaign automatically ended on Tuesday
  • the campaign paused until automatically resuming on Wednesday

86. Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.

  • Increase bids on keywords with high ACOS
  • Decrease bids on keywords with low KENP reads or royalties
  • Decrease bids on keywords with high ACOS
  • Increase bids on keywords with high impressions

87. Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)

  • Increase bids on under performing keywords
  • Pause the campaign since it can’t run through the day
  • Decrease bids on under performing keywords
  • Remove low performing keywords

88. Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren’t performing well. Which downloadable report should he use?

  • targeting report
  • placement report
  • advertised product report
  • search term report

89. Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

  • Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
  • Amazon Attribution allows for performance measurement of ads on Amazon properties.
  • Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
  • Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.

90. Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

  • True
  • False

91. Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.

  • True
  • False

92. What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.

  • Test and learn; discover new audiences to reach.
  • Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
  • Create retargeting audiences within Amazon Attribution
  • Identify Amazon audiences to target within Amazon DSP.

93. Which sentence below best describes how ads are measured using Amazon Attribution?

  • Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
  • Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
  • You cannot use attribution tags to measure performance in Amazon Attribution.
  • Ads are measured by a 3rd party and imported into the Amazon Attribution console.

or

  • Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
  • You cannot use attribution tags to measure performance in Amazon Attribution.
  • Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
  • Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.

94. Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.

  • By uploading my advertiser site data to Amazon Attribution.
  • By manually creating attribution tags, one by one. To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies.
  • By using bulk operations to create tags for Google Ads campaigns. To do so, advertisers upload their campaign information into Amazon Attribution, then upload their tag sheet into their campaign manager.
  • By using Pixel Applier to save time tagging on my Google Campaign Manager (GCM) display or video campaigns. To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button.

95. Choose the best answer that describes promoted conversion metrics.

  • Detail page views of all products
  • Impressions from your ad campaign
  • Amazon Attribution metrics that correspond only to the specific products associated to an Order and its attribution tags.
  • Add to cart rates of select products

96. ASINs, or products, within the Amazon Attribution console are selected at the order level.

  • False
  • True

97. Attribution tags are generated when you create line items.

  • False
  • True

98. Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.

  • False
  • True

99. Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.

  • False
  • True

100. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

  • Keyword creative report
  • Summary report
  • Performance report
  • Order summary report

101. Attribution tags should be placed on both Amazon and non-Amazon ads.

  • True
  • False

102. Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?

  • A percentage chance of a shopper purchasing the product when they click on your ad.
  • An understanding of initial awareness for your product from your advertising campaign.
  • Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
  • Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.

103. How can advertisers calculate return on ad spend and other cost based metrics?

  • It is not possible to calculate Return on ad spend and other cost based metrics.
  • Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
  • Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
  • Register for Amazon Attribution cost reports.

104. Choose the best description for promoted conversion metrics.

  • Add to cart rates of select products.
  • Impressions from your ad campaign.
  • Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
  • Detail page views of all products.

105. When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

  • Name your order.
  • Copy your attribution tag to append on your ad as the click-through URL.
  • Generate a report to validate that you are measuring all your ad’s clicks correctly.
  • Create line items, which generates attribution tags that are placed on ads.

106. ASINs within the Amazon Attribution console are promoted at the Order level.

  • True
  • False

107. Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

  • False
  • True

108. Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

  • True
  • False

109. Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

  • Keyword creative report
  • Summary report
  • Order summary report
  • Performance report

110. Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

  • True
  • False

111. Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

  • Used for an understanding of initial awareness for your product from your advertising campaign.
  • Provide a percentage chance of a shopper purchasing the product when they click on your ad.
  • Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
  • Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.

112. Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

  • None of the above.
  • Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
  • Focus on your ads that he lp drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
  • Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.

113. Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

  • Detail page views, Detail Page view rate, Add to carts, Add to cart rate
  • Total DPVs, Total DPVR, Total Add to carts, Total ATCR
  • Click-through rate
  • Impressions

114. Which is the correct hierarchy within the Amazon DSP?

  • Advertiser > Entity > Order > Line item
  • Order > Line item > Entity > Advertiser
  • Entity > Advertiser > Order > Line item
  • Advertiser > Line item > Entity > Order

115. Once you create a new advertiser, you will need to notify your Amazon representative for approval.

  • True
  • False

116. You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?

  • Turn off “automatically optimize line item budgets”
  • Turn on “automatically optimize line item budgets” and opt out that one line item
  • Turn on “automatically optimize line item budgets” and allow all line items to be automatically optimized

117. For which reason(s) might you add a new pixel to your order?

  • Track conversions and contribute them to the right audience
  • Build audiences based on traffic to your website
  • Either / both of these
  • Neither of these

118. Which is Amazon’s recommendation regarding a line item’s supply sources?

  • Separate line items based on the supply source
  • Use all available supply sources for each line item

119. You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?

  • Including any audiences (A or B)
  • Including all audiences (A and B)
  • Including a single audience (A)
  • Excluding all audiences (not A and not B)

120. Which of the following refers to the line item setting that increases delivery during the first half of the campaign (up to 25%), then up to 5% during the second half?

  • Frontloaded pacing profile
  • Evenly pacing profile
  • Catch-up boost
  • Budget cap

121. Match each campaign goal with the appropriate optimization type.

  1. Detail page view rate (DPVR)
  2. Cost per aquisition
  3. Return on ad spend (ROAS)
  4. Click-through rate (CTR)
  • Detail page view (DPV) (1)
  • Pixel conversion (2)
  • Purchase (3)
  • Click (4)

122. Which of the following is a requirement for all Amazon DSP advertisements?

  • Creative must feature a picture of the advertised product
  • Advertisements must be visually distinct from page content
  • Advertisements must feature the Amazon logo
  • Advertisements must have a clear call-to-action

123. Place the steps of the creative approval process in the correct order, from start to finish.

  1. The advertiser assigns a creative to a line item that has not ended.
  2. The creative approval process is initiated.
  3. The creative scanner looks at the creative and the 3P vendors used in the context of the line items that it’s associated to.
  4. The creative is approved or rejected.

124. Which of the following are features of the Store builder?

  • Allows you to add text, images, and ASINs
  • Makes it easy for you to update on a regular basis
  • Provides an HTML editor for customization
  • Provides templates, widgets, and tiles

125. Stores do not require a minimum spend.

  • True
  • False

126. When setting up your Store, which tactic can encourage targeted exploration?

  • Use the “Add link” function on clickable content
  • Structure your pages to drill down from broader categories to more specific products
  • Employ hero ASINs, featuring unique ASINs or new products

127. What is the recommendation for using full-width images?

  • Use them frequently, on all pages
  • Only include them in strategic places

128. Which of the following pieces of content could cause your Store to be rejected?

  • “Voted ‘Best brand in the US’ according to The Times, Nov 27, 2017”
  • Buy NOW to save 20% of your purchase!
  • Discover our savings
  • Best online computer store in all of Europe!

129. Which of the following items are allowed in your Store?

  • CTA stating “Learn more”
  • CTA stating “Click here”
  • Amazon UI elements within an image
  • A subpage titled “Deals” used exclusively to promote active deals

130. Stores can include contact information such as phone numbers, emails, or physical addresses.

  • True
  • False

131. Which of the following is considered paid traffic?

  • Sponsored Brands
  • Social media
  • Your own website

132. Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?

  • Linking a Sponsored Brand campaign to a product list page
  • Linking a Sponsored Brand campaign to a Store

133. What might you do to optimize Store pages with high conversions but low views?

  • Add a product grid
  • Ensure there are no dead links within the Store
  • Update product images
  • Increase promotion using Sponsored Brands

134. Which of the following scenarios are true for campaign management features in Amazon DSP?

  • In the event that you’d like to duplicate specific line items within an existing campaign, you can copy individual line items.
  • You are able to copy campaigns across advertisers.
  • When setting up a new campaign, you can duplicate previous campaigns by going to the order you’d like to copy.

135. The language for promotions and bundles must be which of the following?

  • Clear
  • Complete
  • Free of distractions
  • All of these

136. In-line editing allows you to adjust key line item settings at the order level, without needing to open up and save each individual line item again.

  • True
  • False

137. Display ad homepage restricts the following items from display on the homepage

  • Weight loss
  • None of these
  • Firearms
  • Both weight loss and firearms

138. You can delete Amazon DSP orders as long as they have not yet gone live.

  • True
  • False

139. Which of the following statements most closely describes automatic optimization in Amazon DSP?

  • It works to bid the best value for a given impression based on a selected conversion type.
  • It works to adjust viewability constraints based on campaign settings.
  • It works to adjust frequency caps based on a selected conversion type.
  • It works to select the best supply options based on campaign settings.

140. Which supply option consists of exclusive inventory available through Amazon DSP?

  • Private marketplaces (PMPs)
  • Third-party exchanges
  • Amazon Publisher Services
  • Amazon O&O properties

141. Which of the following describes Amazon DSP’s capability to delete individual line items within a campaign?

  • You can delete line items that are live.
  • You can delete a line item as long as it has not yet started spending.
  • You can delete a line item that has ended.

142. Which of the following audiences can be reached using Amazon DSP?

  • Advertiser hashed audiences
  • Advertiser audiences from a pixel
  • Advertiser audiences from a DMP
  • Amazon audiences

143. Which of the below are best practices when setting up Amazon DSP campaigns?

  • Based on an audience’s size and its relevance to your brand, you can either organize bids in a tiered structure or increase bids on the highest-performing and most-relevant audiences.
  • Break out your campaign’s line items by device type, audience and supply type, Amazon O&O, and third-party sites and apps.
  • Set up cross-device campaigns to engage with your intended audiences on sites, apps, and devices.

144. Supply via private marketplaces (PMPs) is only available to Amazon DSP managed service users.

  • False
  • True

145. Which of the following are benefits of Amazon’s automatic optimization? (select all that apply)

  • Granularity: every impression is evaluated
  • Customization: adjust levers as needed
  • Speed: decisions made within nanoseconds
  • Amazon does not offer automatic optimization

146. If you want to access open-exchange mobile web display inventory, what type of line item do you need to create?

  • Video
  • Amazon Ads mobile display
  • Standard display
  • AAP – Mobile App

147. Which type of advertiser(s) can leverage Amazon DSP for link in campaigns?

  • Advertisers of a product under a category that Amazon does not offer
  • Advertisers of a service that Amazon does not offer
  • Any advertiser
  • Advertisers of brands that sell goods/services on Amazon

148. Which of the below explains Amazon DSP’s order copying capabilities:

  • You cannot copy line items with creatives.
  • You can copy orders, but not line items.
  • You can copy both orders and line items with or without creatives.
  • You cannot copy orders with line items and creatives.

149. Martina is managing a campaign that isn’t trending toward the intended goal. What is the recommended approach?

  • Martina should only leverage manual optimization tactics.
  • Martina does not need to employ any optimization strategies.
  • Martina should only leverage automatic optimization.
  • Martina should leverage automatic and manual optimization strategies.

150. At which point during the campaign management timeline should an advertiser establish goals and KPIs?

  • Setup
  • Report
  • Optimize
  • Review

151. Fire TVs are shared devices and have strict requirements to protect all members of a household.

  • False
  • True

152. Display ads cannot contain imagery or text that mimics Amazon’s branding or logo.

  • True
  • False

153. Bree has set up a campaign in Amazon DSP which utilizes a deal ID. What supply is she leveraging?

  • Private marketplaces (PMPs)
  • Amazon Publisher Services (APS)
  • Amazon O&O properties
  • Third-party exchanges

154. Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?

  • Yes
  • No

155. What method(s) of optimization does the Amazon DSP offer?

  • Manual optimizations
  • Automatic optimizations
  • Neither of these

156. Which of the following describes the viewability standard used by the Amazon DSP?

  • 10% of pixels in view for at least 2 seconds
  • 100% of pixels in view for at least 1 second
  • 50% of pixels in view for at least 3 seconds
  • 50% of pixels in view for at least 1 second

157. PMP allows you access to direct deals with publishers.

  • False
  • True

158. Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?

  • None of these.
  • Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
  • Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
  • Focus on your ads that help drive the lowest ATCR, but drive higher DPVR

159. Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?

  • Click-through rate
  • Detail page views, Detail Page view rate, Add to carts, Add to cart rate
  • Total DPVs, Total DPVR, Total Add to carts, Total ATCR
  • Impressions

160. Flynn wants to download a report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?

  • Deal report
  • Audience segmentation report
  • Performance report
  • 3P vendor report

161. Opal is introducing Amazon DSP to her team. Which of the following points should she include in her presentation?

  • Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
  • Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
  • Amazon DSP only offers manual optimization.
  • Advertisers can access comprehensive and unique inventory that is not available via other DSPs.

162. An advertiser has decided to exclude “IM – cell phones” from all seven lines in an order. What bulk edit feature would allow you to do this?

  • Bulk edit → Targeting → Audiences → Add audiences
  • Bulk edit → Targeting → Audiences → Exclude audiences
  • Bulk edit → Targeting → Audiences → Remove audiences
  • Bulk edit → Targeting → Domain → Exclude existing targeting

163. Which of the following ad copy examples is compliant with Amazon Advertising’s guidelines and acceptance policies for pricing and savings?

  • Get 100 free coffee capsules when you purchase a Kitchen Smart coffee machine at Amazon.com. Offer available from 03/25/20 to 09/25/20. Offer not valid on Kitchen Smart Basic range.
  • None of these are compliant
  • Get 100 free coffee capsules today!
  • Get 100 free coffee capsules today with purchase of 50 coffee capsules

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